Chinaco commemorates 50 years of premium, authentic Mexican tequila with a reimagined bottle that signals a celebration of the brand’s heritage and incorporates a modern touch to reintroduce American consumers to this history-making brand. The new bottles are currently rolling out to retailers nationwide.
“This new look is a tribute to one of our most iconic bottles, but it's much more than just an updated design,” said Guillermo Gonzalez, head of La Gonzaleña Distillery and Chinaco, in a statement. “It’s the representation of Chinaco’s revival, of our family heritage and of Chinaco’s unique taste profile achieved by using only agave from Tamaulipas.”
La Gonzaleña Distillery was built in 1972 in Tamaulipas, and since its consecration, the Gonzalez family has been making a name for themselves in the tequila world, earning the ability to distill tequila outside of Jalisco and paving the way for premium tequila in America.
“We’re excited to join the Chinaco team in celebrating 50 years,” says Hotaling & Co. CEO and President Dan Leese. “With its history-making standing as the first premium tequila to be sold in the U.S. and the distillery's commitment to the Tamaulipas region, Chinaco is a truly unique tequila that fits beautifully into Hotaling & Co.’s portfolio of likeminded spirits including artisanal gins, whiskeys, liqueurs and more.”
Chinaco currently is available in three expressions — Blanco, Reposado and Añejo — each featuring unique taste profiles as the only tequila produced in the Mexican state of Tamaulipas, where the different terrain and proximity to the ocean infuses the agave with complex flavors, including tropical and salty notes.
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