On The Rocks Bartender Created Cocktails announced the launch of two new expressions: On The Rocks Passion Fruit Margarita and On The Rocks Sparkling Watermelon Margarita.
In celebration of the United States’ 250th Anniversary (1776-2026), Casa Maestri has unveiled a limited, numbered edition Añejo tequila crafted as a tribute to this historic milestone.
Sazerac announced a strategic partnership and financial investment in 818 Tequila, the award-winning tequila brand founded by Kendall Jenner, as well as an exclusive U.S. sales and distribution relationship.
LALO Tequila Co-Founder Eduardo “Lalo” González shares the story behind the brand, noting that it leans into quality and tradition while honoring the “purest expression” of agave.
Tequila Don Julio 1942 is honoring Lunar New Year with the release of the limited-edition Year of the Horse bottle, a symbol of legacy and new beginnings.
Hibred Beverages announced the release of its limited-edition stackable 3 Tres Tequila bottles, containing 375-ml Blanco, 375-ml Reposado and 375-ml Anejo bottles in a custom wood box.
Hornitos Tequila unveiled its Reserve Line with two new premium expressions joining the award-winning portfolio of tequilas: Hornitos Cristalino Reserve and Hornitos Añejo Reserve.