Iconic supermodel and entrepreneur Cindy Crawford and Casamigos Tequila founders George Clooney, Rande Gerber and Mike Meldman introduced Casamigas Jalapeño Tequila, the newest addition to the Casamigos family.
Lobos 1707 Tequila & Mezcal, an ultra-premium agave spirit brand, announced the launch of their (LOBOS 1707) RED Limited-Edition Reposado Tequila in partnership with (RED).
Chicago-based White Claw Spirits Co., a brand of The Mark Anthony Group of Companies, unveiled its White Claw Tequila Smash, a tequila drink that balances seltzer, tequila, and fruit flavors — without added sugar and 100 calories in each can.
Looking forward, Drizly highlights which drinks trends are poised to have the biggest impact on the beverage alcohol industry, surveying 1,000 adults about the drinks they plan to purchase most in 2024.
The Beckmann Gonzalez family of Jalisco, Mexico and the Boisset family of Burgundy, France and California announced the launch of Casa Obsidiana, a collection of ultra-premium tequilas.
1800 Tequila continues its support of the professional football league with six new limited-edition commemorative 1800 Tequila Blanco bottles for the LA Rams, LA Raiders, Carolina Panthers, San Francisco 49ers, Detroit Lions and Jacksonville Jaguars.