Mango Shotta, a brand of Sazerac, Louisville, Ky., announced its latest initiative, inspired by Arturo, the brand’s eerie skeleton dog mascot. In the spirit of Halloween fun and commitment to shelter dogs, Mango Shotta unveiled its search for the “Scariest Spokesb*tch.” 

This October, the brand is on the hunt for the spiciest-looking mutt to steal the spotlight and become the new face of the brand, it says. The dog and its owner will win $20,000, a year’s supply of Mango Shotta, a stash of jalapeno and mango dog toys, and the title of the official mascot of Mango Shotta, the company says. Plus, the winner will enjoy a full year of featured highlights on Mango Shotta’s Instagram account, it adds.

“We all have a soft spot for unique and unconventional pets that stand out from the pack, so we’re excited to find the spiciest-looking mutt to become our new face and ‘spokesb*tch,’” said Charley Costa, brand manager for Mango Shotta, in a statement. “Our cherished Arturo, with his quirky skeleton look, perfectly represents the delightful and often overlooked pups that add a sweet and spicy twist to life — much like our Mango Shotta tequila. We’re excited to raise awareness for these unique dogs and celebrate what makes them so special.”

To enter, participants must snap a photo of their dog dressed in a costume (store-bought or DIY—owner's choice). Bonus points will be awarded if the photo incorporates the color orange, though not required, the company says. Photos can be submitted to MangoShottaSpokesDog.com now through Oct. 22. The new mascot and their owner will be notified on Oct. 31.

On Oct. 31, Mango Shotta also is covering the adoption fees for 31 dogs in honor of Halloween and Adopt a Shelter Dog Month. Participants can enter for a chance to receive reimbursement for adoption fees (up to $300) via Venmo. To enter, participants can submit a receipt and a photo of their newly adopted dog (no costume required) to MangoShottaSpokesDog.com.

“Just like how mango and jalapeno make the perfect pair in Mango Shotta, we’re all about celebrating your perfect match and new loyal companion to enjoy all of life's spicy sweetness,” Costa added.