el Jimador Tequila Spritz
Brown-Forman announced the national launch of el Jimador Tequila Spritz, a new ready-to-drink (RTD) canned cocktail.
Made with 100% Blanco tequila, the new spritz is available in three varieties — Mango, Lime and Orange— delivering a sophisticated, tequila-forward profile, balanced with natural fruit flavors, the company says.
“Available in three distinct flavors, the el Jimador Tequila Spritz delivers a light, spritz drinking experience perfect for any summer activity, and every social gathering,” said Mary Beth O’Mara, USA&C brand director of Brown Forman’s ready-to-drink (RTD) portfolio, in a statement. “As the latest addition to our growing portfolio in this incredibly fast-growing category, this bar-quality cocktail is the natural next step in our RTD journey. It is more than a spritz; it is an invitation to connect and refresh with a drink that’s perfect for summer.”
At 4.8% ABV, el Jimador Tequila Spritz will hit shelves nationwide this July in four-packs of 12-ounce sleek cans with a suggested retail price of $10.99, the company notes.
www.eljimador.com
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