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Coca-Cola beverages just got a lot smaller in Canada. Coca-Cola, Coca-Cola Zero Sugar, Diet Coke and Sprite now are available in a more compact and resealable 250-ml mini bottle. The new “mini” package size kicks off a year of innovation for Coca-Cola in Canada, which will introduce more than 20 new beverages across the company’s portfolio, including low- and no-calorie drinks, bold flavors and soda water beverages, the company says.
Returning for the fifth consecutive summer, Share a Coke announces a new spin on the popular campaign, adding more beverages, packages, experiences and sharing opportunities.
Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” "Share an ICE COLD Coke" bottles will hit shelves in May, the company says.
As part of its Share a Coke program, The Coca-Cola Co. will strike a note by inspiring music fans across the United States to celebrate a moment, a memory, a mood or a feeling, bringing people together through the love of music, it says.
For the past several years, the beverage industry has faced an evolution in consumer demand. A consumer drive toward maintaining overall health and wellness has impacted several categories, particularly carbonated soft drinks (CSDs).
For the first time, Diet Coke released millions of unique package designs with the launch of the Diet Coke It’s Mine program. The innovative initiative, a continuation of the brand’s Get A Taste campaign, launched Feb. 1.