Coca-Cola expands Share a Coke packaging program
Music lyrics on Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life packages
As part of its Share a Coke program, The Coca-Cola Co. will strike a note by inspiring music fans across the United States to celebrate a moment, a memory, a mood or a feeling, bringing people together through the love of music, it says. Packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life now feature an array of song lyrics from recent chart-toppers, classic hits and traditional favorites as part of the Share a Coke and a Song campaign. The debut collection of “Share a Coke and a Song” packaging features song lyrics spanning a range of sentiments, from the feeling of falling in love (“The Way You Love Me” and “You Belong With Me”) and celebrating victory (“All I Do is Win” and “We are the Champions”) to moments of friendship (“Lean On Me”), flirtation (“It’s Getting Hot in Herre”), sass (“We Never Go Out Of Style”) and motivation (“I’m Your Biggest Fan”). The campaign also features patriotic lyrics (“I’m Proud to be an American” and “Sweet Land of Liberty”), as well as lyrics from iconic Coca-Cola and Diet Coke ads, such as “I’d Like to Buy the World a Coke” and “Just for the Taste of it.” Song lyrics will be available all summer while supplies last on 8-ounce glass bottles, 7.5-ounce mini cans, 20-ounce bottles, 1.25- and 2-liter bottles, and 12-ounce cans of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life.