New drink and Coca-Cola Zero-Sugar version to hit shelves in May
March 30, 2023
Jack Daniel's, a brand of Brown-Forman Corp., Louisville, Ky., and The Coca-Cola Co., Atlanta, debuted the iconic Jack Daniel's & Coca-Cola cocktail as a ready-to-drink (RTD), pre-mixed cocktail option for the first time in the United States. Made with Jack Daniel's Tennessee Whiskey and Coca-Cola, Jack Daniel's & Coca-Cola RTD is inspired by one of the most popular "bar-calls"— a cocktail ordered with specific brand names — in the world, it says. This pre-mixed cocktail with two of the largest household brand names in the U.S. will continue to expand to other global markets throughout 2023, it notes.
QR code serves as a portal to the Coca Cola Creations Hub, featuring a host of cinematic experiences
February 21, 2023
In collaboration with Grammy-award winning artist Rosalía, The Coca-Cola Co., Atlanta, announced the launch of its newest Coke Creation: Coca Cola Move, bringing to life the transformational power of music. Coca Cola Move features a striking packaging design embracing the contrasts of the artist’s persona — from vibrant pink inspired by her playful and creative personality to minimalistic black representing her bold elegance, the company says.
Topo Chico trademark will move into spirit-based, ready-to-drink canned cocktails in 2023
September 29, 2022
Molson Coors, Chicago, announced the expansion of its exclusive agreement with Atlanta-based The Coca-Cola Co. to develop and commercialize Topo Chico Spirited, a line of spirit-based, ready-to-drink cocktails inspired by some of America’s most beloved tequila and vodka-based beverages. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Co.
As football fans prepare for the kick-off in November, Coca-Cola is celebrating the journey of each fan through the real magic of the FIFA World Cup. With the majority of fans unable to travel to Qatar for the FIFA World Cup 2022, Coca-Cola will deliver the electric atmosphere of the tournament directly to their home through retail activations, including premium items and new variations of packaging which highlight country colors and shared promises.
Digital activations provide a portal into the Coca-Cola Dreamworld universe
August 18, 2022
The Coca-Cola Co., Atlanta, announced its fourth and final Coca-Cola Creations drop of 2022: Coca-Cola Dreamworld. The new carbonated soft drink, which is available in the United States and Canada, adds playfully vibrant flavor notes that evoke the creativity of the human imagination to the taste of Coca-Cola, it says.
Canned cocktail to be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola
June 13, 2022
Brown-Forman Corp., Louisville, Ky., and Atlanta-based The Coca-Cola Co. announced a global relationship to debut the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option. Jack Daniel’s & Coca-Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola. The beverage will be available in markets around the world, with initial launch planned for Mexico in late 2022.
Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the second Coca‑Cola Creations offering presents the first-ever Coca-Cola flavor born in the metaverse. Coca-Cola Zero Sugar Byte will bring the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds.
Brand drops 1st limited-edition product, Coca-Cola Starlight, inspired by space
February 17, 2022
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., unveiled its new global innovation platform Coca-Cola Creations, along with its first limited-edition product: Coca-Cola Starlight. Coca-Cola Creations will take the iconic Coca-Cola trademark and lend it to new expressions, driven by collaboration, creativity and cultural connections. Through limited-edition, sequential releases, Coca-Cola Creations will introduce new products and experiences across physical and digital worlds.
Simply Spiked Lemonade variety pack to launch this summer
January 25, 2022
Chicago-based Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply.