The Coca‑Cola Co., Atlanta, reported second quarter 2025 results. For the quarter, net revenues grew 1% to $12.5 billion, and organic revenues (non-GAAP) grew 5%. 

Revenue performance included 6% growth in price/mix and a 1% decline in concentrate sales. Concentrate sales were in line with unit case volume.

“Amid a shifting external landscape in the second quarter, the ability of our system to stay both focused and flexible enabled us to stay on course in the first half of the year,” said James Quincey, Chairman and CEO of The Coca‑Cola Co., in a statement. “We continue to execute with a clear intent on our priorities and are confident in our trajectory to deliver on our updated 2025 guidance and longer-term objectives.”

The company gained value share in total nonalcoholic ready-to-drink (NARTD) beverages.

Additionally, the company provided updates on current strategies what’s to come.

The company continued to drive consumer engagement, fueled by Trademark Coca‑Cola and the global relaunch of the “Share a Coke” campaign. Reimagined for the next generation, “Share a Coke” taps into nostalgia with personalized bottles and cans to share with friends and family and serves as a reminder that Coca‑Cola is for everyone, the company shared. 

Rolled out across the Trademark Coca‑Cola portfolio and amplified by connected packaging, the campaign returned on a larger scale, activated with approximately 10 billion bottles and cans in more than 120 countries with more than 30,000 names tailored to local markets. The campaign contributed to single-serve transaction growth for the category, while Coca‑Cola Zero Sugar achieved double-digit volume growth for the fourth consecutive quarter. 

In North America, the company also launched the “This is My Taste” campaign for Diet Coke, inspired by social media insights showing that consumers use a distinctive language, like “crispy” taste, to express their connection to the brand. The campaign contributed to growth in the quarter, marking Diet Coke’s fourth consecutive quarter of volume growth in North America, reinvigorating the brand and adding a new generation of consumers to its loyal following. 

As part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca‑Cola product range. This addition is designed to complement the company’s strong core portfolio and offer more choices across occasions and preferences.

The company also highlighted opportunities through end-to-end revenue growth management (RGM) capabilities.

The Coca‑Cola system’s RGM strategy helps to ensure it has the right products, in the right packages, at the right price points, in the right channels, with the right messages to meet consumer needs, it says. 

The company, in partnership with its bottling partners, is transforming its trove of data into segmented insights to identify new opportunities in the market and create more transactions at the point of sale. For example, within the juice drinks category, the company has added more than 130 million transactions year-to-date by focusing on lower-cost single-serve offerings in markets that include Latin America and India, where consumers are looking for commercial beverages at affordable prices. 

Additionally, in Spain, volume improved sequentially, partially by pairing sparkling soft drinks in an affordable 1.25-liter package with enhanced point-of-sale materials communicating the value and drinking occasion. 

The strategy of utilizing all RGM levers continues to allow the company to grow transactions ahead of volume and generate positive mix benefits, which has continued for the past several years.

For the three-month period ending June 27, the company report that in North America unit case volume declined 1%, as growth in sparkling flavors was more than offset by a decline in Trademark Coca‑Cola. However, the company gained value share in total NARTD beverages, led by juice, value-added dairy and plant-based beverages.

For full year 2025, based on the current macroenvironment, the company expects to deliver organic revenue (non-GAAP) growth of 5% to 6%.