Ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026, Team Coca-Cola’s new campaign is celebrating seven Team USA athletes.

The Refresh Like a Champion campaign features athlete ambassadors and engaging digital experiences for fans nationwide, while Coca-Cola’s sweeps and capsule collection offer consumers a chance to win co-branded apparel by scanning select product QR codes. This marks yet another year that The Coca-Cola Co. continues its legacy of supporting athletes and fans at every Olympic and Paralympic Games since 1928 — making the company the longest-continuous partner of the Olympic Games, it notes.

This new integrated campaign celebrates the spirit that defines Coca-Cola and both the Olympic and Paralympic Games, uniting fans across the country in shared moments of pride connection and refreshment, the company adds.

Team Coca-Cola’s roster features seven Olympic and Paralympic athletes who embody excellence, diversity and the spirit of winter sports, it says. Athletes include figure skaters Madison Chock and Evan Bates, hockey player Coyne Schofield, para snowboarder Brenna Huckaby, speed skater Erin Jackson, para sled hockey player Malik Jones and figure skater Ilia Malinin.

These athletes will help bring the multifaceted Refresh Like a Champion campaign to life while also inspiring and uniting consumers during the period of the Olympic and Paralympic Games, the company notes.

“I’ve grown up with Coca-Cola. It’s been part of some of the biggest moments and celebrations with my family,” Jackson said in a statement. “To now represent Team USA and be part of Team Coca-Cola feels like everything’s come full circle. The Olympic Games are about passion, perseverance and unity — and these values have always inspired me. Competing for my country and sharing that same spirit with people across the U.S. is one of the greatest honors.”

In a statement, Malinin said he has dreamed of wearing Team USA across his chest since he was a kid.

“Being part of Team Coca-Cola now feels surreal,” Malinin said. “The Olympic spirit connects people everywhere, and it’s a reminder that no dream is too big when we lift each other up.”

The new Refresh Like a Champion campaign, which is set to launch 100 days out from the start of the Olympic and Paralympic Winter Games Milano Cortina 2026, will debut with a dynamic athlete ambassador program and a robust social media presence, the company says. In the new year, it will expand through immersive in-store activations, engaging digital experiences and compelling video content that celebrates the spirit of the Olympic Games. The campaign also highlights The Coca-Cola Co.’s portfolio of beverages, which come in a variety of options for consumers to enjoy while cheering on Team USA.

In a move that merges sports with fashion, Coca-Cola also is launching a sweeps and capsule collection, “Swag with Every Sip.” The collection gives consumers a chance to win co-branded Coca-Cola and Team USA apparel by scanning the QR code on select Coca-Cola products for a chance to win.

“For nearly a century, Coca-Cola has shared in the magic of the Olympic and Paralympic Games with moments that remind us of what’s possible when passion meets perseverance,” said Eric Kacker, vice president of entertainment, partnerships, influencers, culture and sports at Coca-Cola North America, in a statement. “As we look to Milano Cortina 2026, we’re honored to stand alongside Tema USA and celebrate the athletes whose drive and determination bring people together and inspire greatness in us all.”