Campaign features dynamic roster of athletes, entertainers
May 2, 2022
Essentia Water, Bothell, Wash., launched a new campaign featuring NBA basketball star Jimmy Butler, NFL quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its Stop for Nothing campaign, which launched in 2021, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate, the company says.
Lifting Project cause-based initiative helps make fitness more accessible
May 2, 2022
Muscle Milk announced its first cause-based initiative, the Lifting Project to help make fitness more accessible to individuals in underserved communities. With the launch of the Lifting Project, Muscle Milk also is announcing the next iteration of its consumer engagement campaign Own Your Strength.
BioSteel Sports Nutrition Inc. announced its athlete partnership with Sergiño Dest, defender for the U.S. Men’s National Soccer Team (USMNT). Dest joins the brand’s team of elite athlete ambassadors that includes fellow soccer star Christen Press, as well as Patrick Mahomes and Luka Dončić.
Paul, Koia will introduce Koia vending machine program on HBCU campuses
August 20, 2021
NBA All-Star Chris Paul continues to pursue his plant-based mission with a financial investment in Los Angeles-based Koia, leaders in 100% plant-based nutrition shakes. This investment furthers Paul's goal of providing better access for healthy foods to all and promoting the benefits he personally experiences from a plant-based lifestyle.
No. 1 overall NBA draft pick with serve as official brand ambassador
July 30, 2021
Premium energy drink UPTIME, Los Angeles, announced its partnership with Cade Cunningham, the rookie basketball player just selected as the No. 1 overall NBA Draft Pick by the Detroit Pistons. The collaboration is the award-winning Oklahoma State star's first with a beverage company.
Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the second annual Cheers to Heroes campaign to honor and celebrate America’s everyday heroes. To kick off this year’s campaign, the Sparkling Ice brand is teaming up with one of America’s favorite hometown heroes: three-time Olympic Gold Medalist Gabby Douglas.
Canned cocktail company also will re-release Padres Tequila Paloma
April 2, 2021
Cutwater Spirits welcomed the return of baseball on April 1 by releasing new co-branded canned cocktails while also increasing its in-stadium presence through partnerships with teams across the league.