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Home » Keywords » athlete partnership

Items Tagged with 'athlete partnership'

ARTICLES

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Essentia Water’s Stop for Nothing campaign promotes sense of renewal

Campaign features dynamic roster of athletes, entertainers
May 2, 2022
No Comments

Essentia Water, Bothell, Wash., launched a new campaign featuring NBA basketball star Jimmy Butler, NFL quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its Stop for Nothing campaign, which launched in 2021, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate, the company says.


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Muscle Milk, Candace Parker partner for Own Your Strength campaign

Lifting Project cause-based initiative helps make fitness more accessible
May 2, 2022
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Muscle Milk announced its first cause-based initiative, the Lifting Project to help make fitness more accessible to individuals in underserved communities. With the launch of the Lifting Project, Muscle Milk also is announcing the next iteration of its consumer engagement campaign Own Your Strength.


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Sergiño Dest Signs with BioSteel

Sports drink also official sponsor of U.S. Soccer
April 6, 2022
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BioSteel Sports Nutrition Inc. announced its athlete partnership with Sergiño Dest, defender for the U.S. Men’s National Soccer Team (USMNT). Dest joins the brand’s team of elite athlete ambassadors that includes fellow soccer star Christen Press, as well as Patrick Mahomes and Luka Dončić.


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Rowdy Energy

Rowdy Energy Blue Raspberry, Grape

September 9, 2021
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Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape. 


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Chris Paul invests in plant-based beverage company Koia

Paul, Koia will introduce Koia vending machine program on HBCU campuses
August 20, 2021
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NBA All-Star Chris Paul continues to pursue his plant-based mission with a financial investment in Los Angeles-based Koia, leaders in 100% plant-based nutrition shakes. This investment furthers Paul's goal of providing better access for healthy foods to all and promoting the benefits he personally experiences from a plant-based lifestyle.


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UPTIME

UPTIME Energy partners with Cade Cunningham

No. 1 overall NBA draft pick with serve as official brand ambassador
July 30, 2021
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Premium energy drink UPTIME, Los Angeles, announced its partnership with Cade Cunningham, the rookie basketball player just selected as the No. 1 overall NBA Draft Pick by the Detroit Pistons. The collaboration is the award-winning Oklahoma State star's first with a beverage company.


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Zion MTN DEW

Mountain Dew mobile game features Zion Williamson

May 4, 2021
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In a one-of-a-kind gaming opportunity, Mountain Dew launched a limited-time mobile game "Zion Shoots. You Score." featuring NBA All-Star Zion Williamson. 


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Sparkling Ice

Sparkling Ice, Gabby Douglas team up for Cheers to Heroes campaign

2nd annual event celebrates, rewards everyday heroes
April 6, 2021
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Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the second annual Cheers to Heroes campaign to honor and celebrate America’s everyday heroes. To kick off this year’s campaign, the Sparkling Ice brand is teaming up with one of America’s favorite hometown heroes: three-time Olympic Gold Medalist Gabby Douglas.


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Cutwater

Cutwater Spirits release co-branded packaging with 6 MLB teams

Canned cocktail company also will re-release Padres Tequila Paloma
April 2, 2021
No Comments

Cutwater Spirits welcomed the return of baseball on April 1 by releasing new co-branded canned cocktails while also increasing its in-stadium presence through partnerships with teams across the league. 


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HALO

HALO welcomes Andy Murray as brand ambassador, investor

April 1, 2021
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Organic hydration drink HALO is ramping up efforts to get people hydrating the right way as it welcomes professional tennis player Andy Murray to the team as a brand ambassador and investor. 


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