Items Tagged with 'athlete partnership'

This new integrated campaign celebrates the spirit that defines Coca-Cola and both the Olympic and Paralympic Games, uniting fans across the country in shared moments of pride connection and refreshment, the company adds.

RECOVER 180, Los Angeles, announces that NFL superstar and entrepreneur Travis Kelce has joined the company as both an investor and brand partner.

Gold Bar Whiskey, the Official Whiskey of the San Francisco 49ers, has partnered with 49s icon and Hall of Fame quarterback Joe Montana to launch Gold Bar Whiskey “Double Gold,” a twist on a whiskey mule.

Sparkling beverage brand Spindrift, Newton, Mass., announced a partnership with Patricof Co, bringing a roster of high-profile professional athletes on board as investors at Spindrift.

Accelerator Active Energy and Livvy Dunne announce the launch of her very own signature Cotton Candy Accelerator flavor and personalized can. 

BioSteel Sports Nutrition Inc., Toronto, announced the latest addition to #TeamBioSteel with the signing of Connor Bedard, a rising hockey star and top prospect for the 2023 NHL Draft. 

Essentia Water, Bothell, Wash., launched a new campaign featuring NBA basketball star Jimmy Butler, NFL quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its Stop for Nothing campaign, which launched in 2021, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate, the company says.

Muscle Milk announced its first cause-based initiative, the Lifting Project to help make fitness more accessible to individuals in underserved communities. With the launch of the Lifting Project, Muscle Milk also is announcing the next iteration of its consumer engagement campaign Own Your Strength.

BioSteel Sports Nutrition Inc. announced its athlete partnership with Sergiño Dest, defender for the U.S. Men’s National Soccer Team (USMNT). Dest joins the brand’s team of elite athlete ambassadors that includes fellow soccer star Christen Press, as well as Patrick Mahomes and Luka Dončić.

Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape.