This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
Beverage Industry logo
  • MAGAZINE
    • Current Issue
    • Contact
      • Advertise
      • Contact Us
    • Digital Edition
    • Archives
    • Annual Manual
    • Newsletter
    • Contract Packaging Guide
  • NEWS
    • Top 100 Beverage Companies
    • State of the Beverage Industry
  • CATEGORY FOCUS
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • PACKAGING
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • OPERATIONS
    • Plant Focus
    • Distribution
      • Fleet Graphics Award
    • Supplier News
  • PRODUCTS
    • New Products
    • Product Poll
    • New Product Submission Form
  • DIRECTORIES
    • Annual Manual
    • Take a Tour
    • Contract Packaging Guide
  • MORE
    • White Papers
    • Market Insights
    • Market Research
    • Store
    • Classifieds
    • Custom Content & Marketing Services
    • Events
    • Polls
    • The Beverage Forum
    • BevOps Fleet Summit
    • Sponsor Insights
  • MEDIA
    • Videos
    • Image Galleries
    • Podcast
    • Interactive Product Spotlights
    • Webinars
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Home » Keywords » athlete partnership

Items Tagged with 'athlete partnership'

ARTICLES

Clausthaler

Clausthaler, Andretti Autosport enter multi-year agreement

March 5, 2021
No Comments

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand. 


Read More
No Days Wasted Chase Claypool

Chase Claypool, No Days Wasted partner with new supplement launch

Hydration Replenisher contains immune-supporting ingredients
January 19, 2021
No Comments

No Days Wasted (NDW Labs Inc.), Vancouver, British Columbia, announced that Chase Claypool, rookie NFL wide receiver of the Pittsburgh Steelers, has joined the brand as an ambassador and spokesperson. Claypool will play an active role in demonstrating the benefits of the No Days Wasted brand — specifically, focusing on its new Hydration Replenisher and immune support products, the company says.


Read More
Sarah Graybill - The Last Drop
Last Drop

Mtn Dew, Burton Snowboard unite in “One World” efforts

Sarah graybill
Sarah Graybill
January 18, 2021
No Comments
Mtn Dew and Burton Snowboards recently announced One World, a partnership surrounding the One World project that features a full-length feature film and a limited-edition collection of goods created with rPET Polartec and 12 episodes of digital content celebrating the love of snowboarding, the environment, and the desire to discover what's next, the brands say.
Read More
Stephen Curry OXIGEN Water

Stephen Curry joins OXIGEN Water as new owner, board adviser

NBA star will be global face of bottled water brand
August 7, 2020
No Comments

OXIGEN Water, Vancouver, British Columbia and Los Angeles, announced that Stephen Curry has joined the company as an investor, Board Adviser and global face of the brand.


Read More
Budweiser Zero Dwyane Wade

Budweiser, Dwyane Wade team up to release Budweiser Zero

Alcohol-free beer designed with athlete in mind
July 29, 2020
No Comments

Budweiser, a brand of St. Louis-based Anheuser-Busch, unveiled its first zero alcohol brew: Budweiser Zero. Developed and co-founded in partnership with NBA legend, entrepreneur and advocate Dwyane Wade, this zero-sugar, 50 calorie beverage has the same taste profile as Budweiser, but with zero percent ABV. 


Read More
Trae Young BodyArmor

BODYARMOR adds Trae Young to athlete roster

Atlanta Hawks All-Star to be featured in brand activations, social content
July 27, 2020
No Comments

BODYARMOR, a brand BA Sports Nutrition, Queens, N.Y., announced a partnership with Atlanta Hawks All-Star Trae Young as the brand’s newest athlete partner.


Read More
Silk Soymilk

Silk Soymilk teams up with Olympians Michael Phelps, Aly Raisman

Dairy alternative brand to donate to Feeding America
May 8, 2020
No Comments

Silk Soymilk cartons featuring Michael Phelps and Aly Raisman are available at grocery stores nationwide in half-gallon sizes.


Read More
Pepsi premiered its 2020 international football campaign
Last Drop

An international celebration

March 13, 2020
No Comments

Pepsi premiered its 2020 international football campaign in celebration of its ongoing partnership with the UEFA Champions League. Featuring a never-before-seen collaboration of four of the world’s best footballers, the brand says it's guaranteed to excite football fans around the globe.


Read More
Tippsy Sake

Beverage brands partner with sports teams

September 24, 2019
No Comments
Tippsy launched its self-titled Sake Box. Bulletproof coffee and Budweiser teamed up for sports event.
Read More
Last Drop - Taylor Karg - Beverage Industry

Budweiser announces partnership with National Women’s Soccer League

Beer brand will support NWSL in on- and off-season
Taylor karg beverage industry
Taylor Karg
August 13, 2019
No Comments
Not only did the women celebrate, but they celebrated with ice-cold bottles of Budweiser beer in their hands.
Read More
More Articles Tagged with 'athlete partnership'
Subscribe For Free!
  • Digital Edition Subscription
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

close
  • Cargill main
    Sponsored byCARGILL

    A new way to connect and discover

Popular Stories

Bud Light Buc's Super Bowl Bottle

Bud Light celebrates Tampa Bay Buccaneers’ Super Bowl LV win

Monster Energy Ultra Gold

Monster Energy Ultra Gold

Topo Chico Tangerine Twist

Topo Chico releases Twist of Tangerine

BI editorial webinar
PLT Health Solutions webinar

Events

April 7, 2021

State of the Industry: Non-Alcoholic Beverages

The Non-Alcohol Beverage Market, the analysts at Beverage Marketing Corporation will dive into the beverage patterns of 2020 and prognosticate whether those patterns will continue in the years ahead.
April 14, 2021

State of the Industry: Alcoholic Beverages

In Beverage Industry’s annual State of the Beverage Industry: The Beverage Alcohol Market, the analysts at Beverage Marketing Corporation will discuss what fueled the categories performance and what challenges lie ahead.
View All Submit An Event

Poll

Beer Segments

What trend will have the biggest influence on beer sales in 2020?
View Results Poll Archive

Products

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

See More Products
BI Smart Skin Technologies webinar

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest beverage industry marketplace trends.

SUBSCRIBE TODAY!
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2021. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing