Essentia Water, Bothell, Wash., launched a new campaign featuring NBA basketball star Jimmy Butler, NFL quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its Stop for Nothing campaign, which launched in 2021 and featured McRae alongside NFL quarterback Patrick Mahomes, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate, the company says.
The new campaign creative highlights how Essentia’s Supercharged Ionized Alkaline Water not only hydrates, but also can help promote a sense of renewal to keep one’s mind and body focused on achieving your goals, it adds.
“Essentia is a big part of my daily regimen, and not only do I love the water, but also the brand’s focus on resiliency and empowering people,” Butler said in a statement. “I’m excited to officially partner with Essentia to help inspire people to do more. Being resilient and working hard have made me who I am today, and it just proves that yes anything is possible.”
Each of the brand’s campaign partners have one thing in common ― the relentless drive to constantly hone their own craft and stop for nothing in pursuit of their goals:
• Nicknamed “Jimmy Buckets,” Butler is a six-time league all-star and a decorated titan in his sport. Most recently, he led his team to the top seed in this year's playoffs.
• Fields was selected in the first round of the 2021 professional draft and is the second quarterback in his team's history to surpass the century mark in rushing.
• Tate McRae's hit single "you broke me first" has achieved more than 1 billion streams and the No. 1 spot on the Top 40 U.S. radio charts, landing her on Forbes’ 30 Under 30 list ― the youngest musician to be included.
“This campaign underscores the importance of taking care of yourself so you can continue chasing your dreams, and focus on the things that are important to you,” said Zola Kane, head of marketing at Essentia Water. "Our partners personify that extraordinary combination of grit and determination we not only admire, but strive to inspire through our products and campaigns. We are both proud and humbled to be working with these superstars."
The new Stop for Nothing campaign was created in partnership with Essentia's lead creative agency Droga5. It includes 30-second, 15-second, and 06-second spots that will air across digital and social channels, along with online video platforms ― specifically Hulu, YouTube and NBC Universal beginning May 2.
