Essentia Water’s Stop for Nothing campaign promotes sense of renewal
Campaign features dynamic roster of athletes, entertainers
Essentia Water, Bothell, Wash., launched a new campaign featuring NBA basketball star Jimmy Butler, NFL quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its Stop for Nothing campaign, which launched in 2021 and featured McRae alongside NFL quarterback Patrick Mahomes, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate, the company says.
The new campaign creative highlights how Essentia’s Supercharged Ionized Alkaline Water not only hydrates, but also can help promote a sense of renewal to keep one’s mind and body focused on achieving your goals, it adds.