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Beverage News

Gold Bar Whiskey, Joe Montana launch canned cocktail collaboration

The Double Gold RTD features retro-inspired packaging

By Staff Beverage Industry
Gold Bar RTD canned cocktail
Image courtesy of Gold Bar Whiskey
August 27, 2025

San Francisco-based Gold Bar Whiskey, the Official Whiskey of the San Francisco 49ers, has partnered with 49s icon and Hall of Fame quarterback Joe Montana. Together, the pair have launched the Gold Bar Whiskey “Double Gold,” a twist on a whiskey mule.

The ready-to-drink (RTD) cocktail is made with premium Gold Bar Whiskey, ginger, lime and a splash of orange juice. Coming in at 8% alcohol-by-volume (ABV), the canned cocktail delivers a smooth-yet-strong kick — just the way Montana likes it, the company says.

The 12-ounce can of Double Gold features a unique QR code to unlock a complimentary vintage Montana T-shirt, designed as a bold tribute to a true legend, it says. Fans can #ScanTheCan and visit the Gold Bar Distillery on Treasure Island to claim their exclusive shirt, turning every sip into a collectible moment, the brand adds.

To commemorate the 40th anniversary of the 49ers’ historic 1985 championship, the whiskey brand also is releasing a Retro Edition 85-proof straight bourbon finished in wine casks. Each bottle comes with an innovative “Necker Koozie,” a detachable drink sleeve designed to keep Double Gold canned cocktails ice cold. The design draws inspiration from the iconic gold satin jackets worn by Montana and the 49ers in the ‘80s — reviving a vintage throwback look that is “deeply embedded in Bay Area sports history,” as a jacket that “truly defined an era,” it notes.

“The craftsmanship poured into Double Gold and Retro Edition exemplifies the dedication and passion from the Gold Bar Whiskey team,” Montana said in a statement. “I look forward to seeing fellow whiskey enthusiasts and football fans enjoy these products as much as I do.”

The launch of these two new products marks a major milestone for Gold Bar Whiskey, as it blends its award-winning craftsmanship with Montana’s legacy and kicks off a multi-faceted marketing campaign inspired by vintage 49ers nostalgia.

The Double Gold is available at retailers across Northern California and nationwide delivery at www.goldbarwhiskey.com. The Gold Bar Whiskey Retro Edition bottle launches in stores and online in September.

 

KEYWORDS: athlete partnership canned cocktails football Ready-to-Drink (RTD) Cocktails Whiskey

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