Whiskey | Beverage Industry

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Woodford Reserve Batch Proof

August 5, 2022

Woodford Reserve, a brand of Brown-Forman Corp., released its annual limited-edition high-proof expression: Woodford Reserve Batch Proof.

Bardstown Bourbon Co. announces new Discovery Series Releases

Releases available this July, September

July 11, 2022

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Bardstown Bourbon Co., Bardstown, Ky., continues to showcase the best in American Whiskey blending with the upcoming releases of Discovery #8 and Discovery #9.

Redbreast Irish Whiskey, a brand of Pernod Ricard USA, unveiled its dedicated whiskey collection for the United States. The American Oak series celebrates the influential and integral role of native wood in the production of Redbreast Irish Whiskey, giving provenance to the wood and unique American Oak influences to the whiskey.

Skrewball Whiskey introduces 100-ml can

June 30, 2022

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Skrewball Whiskey introduced a 100-ml can to its product lineup. This convenient option offers two servings of the sweet and savory flavored whiskey with no mixers, the company says.

New label debuts for Kavalan’s King Car Conductor

June 23, 2022

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Kavalan’s King Car Conductor has unveiled a new packaging design. The label design presents “King Car Conductor” written in a semi-cursive Chinese calligraphic script in gold, paired with flowing lines referencing the Snow Mountain where Kavalan sources its mineral-rich meltwaters.

Breckenridge Distillery, Alexandrea Pangburn partner on new label

Limited-release bottle features flora and fauna-inspired artwork

May 27, 2022

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For the second year, Breckenridge Distillery combines the art of blending whiskey and color in the second edition of the Collectors Art Series, a limited release bottle with local Denver Street artist and muralist Alexandrea Pangburn.

Crown Royal, Erin Andrews recognize influential women in sports

Whisky brand partners with Women in Sports and Events

February 15, 2022

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Rounding out a season full of generosity, Crown Royal and sportscaster Erin Andrews recognized 56 of the most influential women in sports with a gift of the brand’s newest whisky – Crown Royal Aged 18 Years.

Uncle Nearest Premium Whiskey unveils new packaging

Updated look celebrates future, Shelbyville distillery

February 11, 2022

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Uncle Nearest Premium Whiskey, the flagship brand of Nearest Green Distillery, Shelbyville, Tenn., released of its long-awaited new packaging containing whiskey 100-percent distilled, aged and bottled by Uncle Nearest. It also unveiled its 2022 slate of whiskeys, which uses four different recipes.

Johnnie Walker launches limited-edition Blue Label bottle

Blue Label Lunar New Year design celebrates the year of the Tiger

January 24, 2022

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Johnnie Walker, a brand of New York-based Diageo North America, launched an exclusive Johnnie Walker Blue Label Lunar New Year limited-edition package.

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Skrewball Peanut Butter Whiskey shows power of flavored whiskey market

Sales, marketing relationship with Infinium Spirits helps craft whiskey reach new heights

Lauren Sabetta

January 19, 2022

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As flavored whiskey continues to gain share in the whiskey market, Skrewball Peanut Butter Whiskey is elevating the market with its high-quality ingredients.

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Theatrical single-malt release event draws Chris Noth, Chris McDonald

Tuesday Dec. 15, in an event titled, “The Malts of Legend,” introduced five new single malts through a theatrical experience complete with surprise (and impromptu) guest appearances by actors Chris Noth and Chris McDonald. The five new single-malt Scotches, which launched in December, are Deveron, Royal Brackla, Craigellachie, Aultmore and Aberfeldy. Attendees were invited to mingle and taste the single malts as they enjoyed the theatrical displays that accompanied each. Posted December 22nd.

How spirits brands are utilizing social media to tell their brand stories

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view full-size infographic.

Crown Royal XO tasting

Diageo’s Crown Royal whiskey brand hosted an exclusive media tasting for its newest variant, Crown Royal XO, during a Chicago Bulls vs. Orlando Magic game on April 14 at the United Center in Chicago. (Photos by Jennifer Haderspeck and Fab Photo Chicago)

The Great Whisk(e)y Debate hosted by Beam Inc.

Beam Inc.’s Great Whisk(ey) Debate set out to determine which type of whisk(e)y — bourbon, Scotch, Canadian or Irish — the Chicago spirits industry prefers. Brand representatives supporting Beam brands Knob Creek, Laphroaig, Canadian Club and Tyrconnell participated in a friendly debate, touting the merits of each type of whisk(e)y and rallying audience support for their styles. (Photos by Jennifer Haderspeck) Related: U p Close with Knob Creek.

Age of Discovery Bourbon Cask Reserve Chicago Launch by Glenfiddich

Scotch whisky brand Glenfiddich, a brand of William Grant & Sons Ltd., gives us a taste of its limited-edition 19 Year Old Age of Discovery whisky as well as its Glenfiddich 12 Year Old, 15 Year Old and 19 Year Old whiskies at Age of Discovery’s Chicago launch Nov. 7, 2013. (Photos by Jennifer Haderspeck)