Items Tagged with 'Whiskey'

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Beverage News

Brown-Forman reports Q4, full-year results

US sales up 5 percent for fiscal 2020
June 9, 2020
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Brown-Forman Corp., Louisville, Ky., reported financial results for its fourth quarter and fiscal year, which ended April 30. For the fourth quarter, the company’s reported net sales declined 5 percent to $709 million compared to the same prior-year period.


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Woodford Reserve 2020 Derby Bottle

Artist depicts Kentucky Derby on Woodford Reserve label

Whiskey brand, Churchill downs to virtual Kentucky Derby experience
April 28, 2020
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Woodford Reserve released its 2020 commemorative Derby bottle. Created by Louisville artist Richard Sullivan, a former Atlanta Braves baseball player, the bottle depicts a watercolor image of thoroughbreds as they thunder toward the finish line, with the famed Twin Spires of Churchill Downs in the background.


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Talisker Whisky sponsors race across the Atlantic Ocean
Between Drinks

Talisker Whisky sponsors race across the Atlantic Ocean

Participants battle mighty Atlantic for Talisker Whisky Atlantic Challenge
March 20, 2020
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Perfect Hydration, an ultra-purified alkaline water with electrolytes, signed professional skateboarders David Loy and Dan Mancina as brand partners. In these roles, Loy and Mancina will promote Perfect Hydration’s mission to bring better hydration to the masses through its premium ionized, electrolyzed, 9.5+ pH water.


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Jameson Cold Brew Irish Whiskey

Jameson Irish Whiskey introduces cold brew coffee flavor

Limited-edition spirit celebrates passion for whiskey, coffee
January 27, 2020
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Jameson Irish Whiskey, a brand of New York-based Pernod Ricard USA, is offering a fresh take on coffee and whiskey with the new, limited-edition Jameson Cold Brew, an Irish Whiskey infused with natural cold brew coffee flavor.


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Chris Noth

Theatrical single-malt release event draws Chris Noth, Chris McDonald

Tuesday Dec. 15, in an event titled, “The Malts of Legend,” introduced five new single malts through a theatrical experience complete with surprise (and impromptu) guest appearances by actors Chris Noth and Chris McDonald. The five new single-malt Scotches, which launched in December, are Deveron, Royal Brackla, Craigellachie, Aultmore and Aberfeldy. Attendees were invited to mingle and taste the single malts as they enjoyed the theatrical displays that accompanied each. Posted December 22nd.

wine and spirits category Beverage Industry

How spirits brands are utilizing social media to tell their brand stories

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view full-size infographic.

Crown Royal XO

Crown Royal XO tasting

Diageo’s Crown Royal whiskey brand hosted an exclusive media tasting for its newest variant, Crown Royal XO, during a Chicago Bulls vs. Orlando Magic game on April 14 at the United Center in Chicago. (Photos by Jennifer Haderspeck and Fab Photo Chicago)

Beam Inc. whiskey

The Great Whisk(e)y Debate hosted by Beam Inc.

Beam Inc.’s Great Whisk(ey) Debate set out to determine which type of whisk(e)y — bourbon, Scotch, Canadian or Irish — the Chicago spirits industry prefers. Brand representatives supporting Beam brands Knob Creek, Laphroaig, Canadian Club and Tyrconnell participated in a friendly debate, touting the merits of each type of whisk(e)y and rallying audience support for their styles. (Photos by Jennifer Haderspeck) Related: Up Close with Knob Creek.

Glenfiddich whiskies

Age of Discovery Bourbon Cask Reserve Chicago Launch by Glenfiddich

Scotch whisky brand Glenfiddich, a brand of William Grant & Sons Ltd., gives us a taste of its limited-edition 19 Year Old Age of Discovery whisky as well as its Glenfiddich 12 Year Old, 15 Year Old and 19 Year Old whiskies at Age of Discovery’s Chicago launch Nov. 7, 2013. (Photos by Jennifer Haderspeck)