Buffalo Trace Distillery Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton announced the release of Traveller Whiskey Full Proof.

A bold evolution of the original Blend No. 40, Traveller Whiskey Full Proof is the award-winning brand’s first line extension since its January 2024 debut, it notes.

“Prior to collaborating with Harlen Wheatley and Buffalo Trace Distillery on Traveller Whiskey, I generally leaned toward higher-proof and barrel-strength bottles,” Stapleton said in a statement. “Needless to say, when we decided to experiment with a higher-proof expression, I was excited to see where that could land. One night after a show, we had two potential Full Proof contenders backstage with the band and some friends. Everyone agreed 121 was the clear winner. It’s the same easy-to-drink DNA, just turned up a few notches. I think Traveller Whiskey Full Proof is one of those moments where more of a good thing is definitely a good thing.”

Wheatley added: “Across our products, we like to experiment with proof as a way to bring out different flavor characteristics already present in the whiskey. When we started experimenting with proof in Traveller’s blended recipe, flavors and finishes came to the forefront that aren’t as apparent in the 90 proof blend. It’s remarkable how different the blended recipe responds to proof variation compared to our straight bourbons. We think where we’ve landed is a completely unique offering that every whiskey drinker should try.”

Traveller Full Proof delivers a rich, higher-impact expression with amplified notes of caramelized sugar, baking spice and toasted oak. Building on the smooth, approachable foundation of Blend No. 40, this 121-proof release opens up layers of flavors that bring added depth and length of finish, the company says. Highlighted in this version are flavors of vanilla, warm toffee and dark fruit, it adds. 

Initially launched as a limited release in February 2026, Traveller Full Proof is available to retailers, bars and restaurants nationwide through Sazerac’s distributor network at a suggested retail price of $39.99 for a 750-ml bottle.

www.travellerwhiskey.com