Fireball drops Fireball Sneaks, Stash Flask
Flask holds up to four shots
Fireball Cinnamon Whisky, Louisville, Ky., is rewriting the rules of footwear with the launch of Fireball Sneaks, limited-edition sneakers featuring a custom-built compartment designed to hold the brand’s new Stash Flask.
The black and red high-tops feature premium Fireball branding, including signature flame detailing, but the real heat is underneath the laces, the company says. Unzip the tongue to reveal a pocket engineered to hold Fireball's newest innovation: the Stash Flask. This lightweight, flexible, resealable 200-ml pouch is designed to hold up to four shots of Fireball in a compact, durable format built for portability and sharing, it notes.
“Sneaker culture is all about being ready for what’s next — whether that’s chasing a drop or making memories with friends,” said Danny Suich, senior global brand director for Fireball, in a statement. “That same hype around discovery and the element of surprise inspired the Stash Flask and our Sneaks. We’re celebrating the unplanned moments that turn a casual hang into something bigger, from backyard kickbacks to plans that go off script.”
Available July 24, consumers can enter through Flaviar at FireballSneaks.com for the chance to secure the ultimate fit: a pair of Fireball Sneaks and one Stash Flask for $25 (plus shipping). The entry window is open for one hour before 50 winners are randomly selected and invited to complete their purchase.
The following is included in each Fireball Sneaks bundle:
• A pair of custom Fireball Sneaks with Stash Flask compartments in each tongue
• A 66-proof Fireball Cinnamon Whisky Stash Flask
• An extra pair of Fireball yellow laces
• A custom Fireball drawstring shoe bag so you can lace up, stash up, and rally the crew
Meanwhile, the Fireball Stash Flask also is available at select retailers nationwide for a suggested retail price of $3.99 a pouch. It comes in 42- and 66-proof offerings of Fireball, the company notes.
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