Fireball Whisky gives Teacher Appreciation Week new meaning
Consumers invited to gift teachers a Fireball Blazin’ Apple Flask
This Teacher Appreciation Week (May 4-8), Fireball Cinnamon Whisky, Louisville, Ky., is challenging consumers 21 and older to gift an educator from their past the Fireball Blazin’ Apple Flask.
At a glance, it’s the ultimate “A+” move: a glossy green apple with a barcode sticker that looks right at home on any home desk, the company says. But look closer, and the crisp exterior is a clever decoy. One twist of the hidden cap reveals a shot of Fireball Blazin’ Apple, the flavor extension that made its debut last year.
“Apples have long been the unofficial symbol of teacher appreciation and, let’s be honest, everyone has a teacher from yesteryear that’s owed a massive thank you (and likely an apology, too),” said Danny Suich, senior global brand director for Fireball, in a statement. “So, we’re challenging fans 21-plus to look back through their yearbooks and reward the teacher they gave the most hell to with the Blazin’ Apple Flask. This is a rare instance when taking home an F (literally) ― aka a shot of Fireball ― is actually a good thing.”
Priced at $5.04 to mark the start of Teacher Appreciation Week, each flask arrives pre-stocked with a Blazin’ Apple 50-ml shooter and is available nationwide through Flaviar at FireballBlazinApple.com/Flask. Consumers can grab their flasks starting May 4 at 9 a.m. CT. Move fast, the company says, once these decoys are gone, class is officially dismissed.
Fireball Blazin’ Apple is the brand’s first ever flavor extension, combining Fireball’s signature cinnamon heat with a crisp apple flavor finish. Originally debuted in late 2025 as a permanent addition to the Fireball portfolio, it’s available year-round in a variety of sizes, including 50-ml and 750-ml.
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