Fireball Whisky, a brand of Sazerac, Louisville, Ky., unveiled Fireball Blazin’ Apple, the brand’s first-ever flavor extension available nationwide now, year-round.

“Apples have had some iconic moments in mythology, fairy tales, even history books — but let’s be real, their true peak is pairing with Fireball,” said Danny Suich, global brand director for Fireball, in a statement. “Call it bold, but we're betting Blazin’ Apple earns its spot in the apple hall of fame. We think our fans are going to love this temptation in a bottle.”

To celebrate the launch, Fireball teamed up with actor, writer and comedian Ben Schwartz for a creative campaign that sets history ablaze, the company says. The ads remix legendary apple moments throughout history — from Snow White to William Tell to Sir Isaac Newton — packed with Fireball’s fearless humor, it adds. The videos are airing nationwide across TV and digital platforms.

“The wheel. The computer. And now Fireball Blazin’ Apple. When you get a call about teaming up with an invention that will most definitely change the world forever, you pick up that phone (another invention that should have been on my list if I didn’t follow the rule of threes),” Schwartz said in a statement. “It is a joy when you get to team up with a merry band of misfits who all want to have fun and make people laugh in their messaging. We had a blast with this campaign. The future is apples, and it is looking bright, and Blazin’. Because of the name of the apples in the new Fireball.”

Fireball Blazin’ Apple is a new option for shots, cocktails and anything that needs a little sweet heat, the company says. Rolling out on store shelves across the country, Fireball Blazin’ Apple will be available year-round in a variety of sizes, including 50-ml and 750-ml bottles.