New York-based Diageo North America and The Vita Coco Co., New York, announced their collaboration to launch a line of premium canned cocktails.
“Cocktail drinkers are looking for convenient ways to enjoy high quality classic tropical drinks, especially rum-based ones,” said Debra Crew, president, Diageo North America, in a statement. “As we continue expanding our ready-to-drink portfolio, we consider ways to elevate the category, and it just made sense to marry together two premium brands that are loved by consumers around the world.”
Mike Kirban, executive chairman and co-founder of The Vita Coco Co., added: “Consumers in tropical regions have been enjoying coconut water as a great-tasting, high quality mixer in their cocktails for generations. Now that coconut water is becoming a household staple across the United States, we wanted to make creating a delicious cocktail a few steps easier. We're so excited to partner with Diageo to offer some great, ready-to-drink options featuring the best of both worlds: Vita Coco and Captain Morgan."
Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings, all starting with a balanced blend of Captain Morgan Caribbean white rum and Vita Coco’s refreshing coconut water:
Piña Colada – finished with the flavor of fresh ripe pineapple, creamy coconut and dark rum notes
Strawberry Daiquiri – finished with the flavor of fresh picked strawberries, ripe juicy lime and fruity rum notes
Lime Mojito – finished with the flavor of fresh muddled garden mint, ripe juicy lime, and a touch of simple syrup
With a 5% ABV, the Vita Coco Spiked with Captain Morgan cocktails will be sold in 12-ounce cans for a suggested retail price of $14.99 a four-pack. The line is expected to hit shelves in early 2023 and will be available across the United States wherever spirits-based ready-to-drink (RTD) beverages are sold, it says.
Diageo will produce, distribute and market Vita Coco Spiked with Captain Morgan products.