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Home » Keywords » Diageo

Items Tagged with 'Diageo'

ARTICLES

21Seeds_900.jpg

Diageo acquires flavored tequila brand 21Seeds

Female founders will continue work on brand
April 1, 2022
No Comments

Diageo plc, London, announced it has acquired 21Seeds, a rapidly growing flavored tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus and Cucumber Jalapeño.


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Diageo Plant

Diageo North America expands operations to support RTD category

2 high-speed can lines will support capacity of 25+ million canned beverages
March 19, 2021
No Comments

To support New York-based Diageo North America’s growth strategy in the ready-to-drink (RTD) category, the company announced plans to expand its manufacturing footprint and install two can lines at a new facility in Plainfield, Ill. With an investment of approximately $80 million, the site will have the capacity to produce more than 25 million cases of RTDs a year, including Smirnoff seltzers and the newly launched spirits-based RTD cocktails from Crown Royal and Ketel One Botanicals.


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Beverage News

Diageo launches 10-year sustainability plan

Company also unveils Sustainable Solutions to provide non-equity funding to start-up and technology companies
November 23, 2020
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Diageo plc, London, announced a range of 25 goals in its Society 2030: Spirit of Progress plan, which is designed to make a positive impact on the world by 2030, in the Decade of Action to achieve the United Nations Sustainable Development Goals.


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Johnnie Walker Paper-based Bottle

Diageo announces creation of paper-based bottle for Johnnie Walker

Spirits-maker partners with Pilot Lite to launch sustainable packaging company
July 13, 2020
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London-based Diageo plc, makers of Johnnie Walker, Smirnoff and Guinness, announced that it has created a 100 percent plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021.


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Tanqueray Orange Gin

Tanqueray Sevilla Orange hits Florida market

Brand commissions mural in Miami's Wynwood art district
August 27, 2019
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Tanqueray London Dry Gin, a brand of Diageo North America, Norwalk, Conn., released Tanqueray Sevilla Orange. Available in select Florida markets, the new flavor features a bittersweet orange taste and warm hints of spice, the company says.


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Crown Royal Peach

Crown Royal Peach

February 18, 2019
One Comment

Crown Royal, a brand of Diageo North America, launched its latest whisky flavor: Peach.


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Johnnie Walker Keep Walking America

Johnnie Walker partners with vote.org

Diageo to offer employees 2 hours of paid time off on Election Day
September 25, 2018
No Comments

To encourage and celebrate voter turnout, Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, is partnering with nonprofit organization ElectionDay.org, a Vote.org initiative, to support its 'Election Day Holiday' campaign.


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Beverage News

Smirnoff partners with popular TV personalities

Vodka brand celebrates ‘good times’
August 21, 2018
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Smirnoff Vodka, a brand of Diageo North America, Norwalk, Conn., announced its new campaign entitled Welcome to the Fun%, which celebrates good times with a quality product everyone can afford, the company says.


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Apple Smash

Captain Morgan Apple Smash

August 6, 2018
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Captain Morgan, a brand of Diageo North America, launched Captain Morgan Apple Smash, a limited-edition rum.


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 Johnnie Walker Blue Label Ghost and Rare Port Ellen - Beverage Industry

Johnnie Walker Blue Label Ghost and Rare Port Ellen

August 3, 2018
No Comments

Johnnie Walker, a brand of Diageo North America, released the second edition of the Johnnie Walker Blue Label Ghost and Rare Port Ellen. 


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More Articles Tagged with 'Diageo'

IMAGE GALLERIES

Airstream2 slide

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

Xocourt

Crown Royal XO tasting

Diageo’s Crown Royal whiskey brand hosted an exclusive media tasting for its newest variant, Crown Royal XO, during a Chicago Bulls vs. Orlando Magic game on April 14 at the United Center in Chicago. (Photos by Jennifer Haderspeck and Fab Photo Chicago)

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