Tanqueray Sevilla Orange hits Florida market
Brand commissions mural in Miami's Wynwood art district
Tanqueray London Dry Gin, a brand of Diageo North America, Norwalk, Conn., released Tanqueray Sevilla Orange. Available in select Florida markets, the new flavor features a bittersweet orange taste and warm hints of spice, the company says.
Tanqueray Sevilla Orange is created by infusing the brand's four-times distilled classic London Dry gin with the essence of orange.
Tanqueray Sevilla Orange can be used to craft bright, fresh cocktails like Negronis, Sevilla Orange Spritz, Sevilla Orange & Tonic and more, the company says.
"We are thrilled to introduce Tanqueray Sevilla Orange into the U.S. market just in time for summer,” said Christina Choi, senior vice president of Gin at Diageo North America, in a statement. “This vibrant flavor innovation is perfectly crafted for bartenders and consumers to enjoy at sundown and anytime in between. We encourage them to enjoy and serve Sevilla Orange responsibly as we remind spirits drinkers that gin is officially in."
To celebrate the launch, the brand has unveiled a mural in Miami's Wynwood art district located at the corner of NW 5th Ave + NW 27th (2701 NW 5th Ave), encouraging consumers to take snapshots of the artwork and try Florida's new orange.
Mural artist and Miami local Nicole Salgar said: "Working with Tanqueray Sevilla Orange was an exciting experience. Their team did a great job of capturing the Miami feel with this mural, and it was a very fun challenge for me to execute. The Wynwood Arts District is a perfect setting for this mural, as it is a Miami landmark of public art and culture."
First introduced in Europe in September 2018, Tanqueray Sevilla Orange now is available in 1-liter bottles at select accounts in Orlando and Miami. In October, 750-ml bottles also will be available for purchase.