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Today, as people are increasingly seeking out ways that proactively support overall well-being, experts note that citrus ingredients that contain vitamin C continue to attract attention.
As consumers have taken a greater interest in their immune system, beverage manufacturers are turning to staple ingredients like citrus to deliver the healthy halo that consumers desire.
As a long-running leader in alcohol and non-alcohol beverage applications, citrus continues to remain at the top of consumer preference thanks to its perceived better-for-you traits and complementary taste profile.
Tanqueray London Dry Gin, a brand of Diageo North America, Norwalk, Conn., released Tanqueray Sevilla Orange. Available in select Florida markets, the new flavor features a bittersweet orange taste and warm hints of spice, the company says.
Although much attention is directed toward emerging ingredients, suppliers note that health-and-wellness goals also have benefited staples like citrus.
Used in a combination of flavors and drinks, citrus offers a refreshing, better-for-you enhancement in a wide variety of alcohol and non-alcohol products.
Bud Light, a brand of St. Louis-based Anheuser-Busch, is expanding the brand’s citrus portfolio with a reformulated Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavors in every sip, the company says.