orange | Beverage Industry

Ingredient Spotlight

Pandemic prompts increased citrus usage

Citrus ingredients popular in hard seltzers, budding beverage categories

August 9, 2021

As consumers have taken a greater interest in their immune system, beverage manufacturers are turning to staple ingredients like citrus to deliver the healthy halo that consumers desire.

Ingredient Spotlight

Citrus’ popularity in beverage continues to expand

Citrus holds strong, pairing with botanicals to expand foothold

Sarah Graybill

August 11, 2020

2 Comments

As a long-running leader in alcohol and non-alcohol beverage applications, citrus continues to remain at the top of consumer preference thanks to its perceived better-for-you traits and complementary taste profile.

Faygo Pineapple Orange

June 12, 2020

One Comment

Faygo has announced the return of its Pineapple Orange, a flavor that hasn’t been available in the Midwest for 15 years.

Tanqueray Sevilla Orange hits Florida market

Brand commissions mural in Miami's Wynwood art district

August 27, 2019

No Comments

Tanqueray London Dry Gin, a brand of Diageo North America, Norwalk, Conn., released Tanqueray Sevilla Orange. Available in select Florida markets, the new flavor features a bittersweet orange taste and warm hints of spice, the company says.

Health-conscious trends elevate citrus’ status in beverages

Citrus flavors proliferate in waters, teas and spirits

Jessica Jacobsen

August 12, 2019

No Comments

Although much attention is directed toward emerging ingredients, suppliers note that health-and-wellness goals also have benefited staples like citrus.

Citrus-flavored ingredients are among the most popular raw materials used in drink formulations, from sparkling and still waters to shandys and radlers, Ahmed Nour says. - Beverage Industry

Familiarity of citrus drives product differentiation

Ingredients remains top-of-mind in beverage category

Taylor Karg

August 6, 2018

No Comments

Used in a combination of flavors and drinks, citrus offers a refreshing, better-for-you enhancement in a wide variety of alcohol and non-alcohol products.

Bud Light expands citrus portfolio

Beer brand reformulates Bud Light Lime, releases Bud Light Orange

April 10, 2018

No Comments

Bud Light, a brand of St. Louis-based Anheuser-Busch, is expanding the brand’s citrus portfolio with a reformulated Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavors in every sip, the company says.

CORE Organic

April 5, 2018

No Comments

CORE Nutrition, a health and wellness company, announced the release of its newest rendition, CORE Organic.

Lovino Sangria

January 11, 2018

No Comments

Lovino LLC relaunched Lovino Sangria.

Citrus offers familiar taste in new products

Clean-label, plant-based citrus resonates with consumers

Barbara Harfmann

August 15, 2017

No Comments

The familiarity and fresh-from-the-vine natural goodness of citrus fruits have been resonating with consumers for decades. Used as a single, recognizable ingredient in orange juice or lemonade, citrus ingredients are adding a refreshing, good-for-you boost to a wide variety of products and can be used alone or in combination with other flavors to deliver differentiated taste experiences. Experts note that citrus fruits like oranges, lemons, pineapples and grapefruits are a staple in juices, and also are proliferating in still and sparkling waters, sports beverages, energy drinks, ready-to-drink (RTD) teas, coffee, and beer. They also are used in combination to add a refreshing twist to even more beverage applications including spirits, mocktails and low-proof alcohol beverages, they add.