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Sarah Graybill

Returning to her roots in Chicago after writing and marketing in California’s wine country, Sarah Graybill covers everything from beverage brand creative and innovation in packaging, to responsible manufacturing and products simply too good not to buzz about. Sarah has two Bachelor of Arts degrees in Public Relations and English from Drake University, but has been writing since age 8. Sarah’s favorite aspects of her role as associate editor are the dynamic industry wavemakers she gets to know, and the journeys and stories that make their products noteworthy.

Articles

ARTICLES

Westfalia Technologies’ automated storage and retrieval machine.

Customized storage solutions to tackle SKU proliferation in beverage

Best storage solutions vary by operation, location and more

Sarah Graybill

February 24, 2020

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Pressure to adapt processes to accommodate SKU proliferation is felt by manufacturers and distributors seeking methods to best suit their operation.

Vita-Coco & Postmates combat National Hangover Day

Sarah Graybill

February 14, 2020

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Vita Coco teamed up with the Postmates food-, grocery- and alcohol-delivery app, to cure the first hangovers of the new decade in New York City with free, limited-edition hangover recovery kits.

PepsiCo asks fans to bundle, scan, earn cash back

Food and beverage manufacturer launches ‘PepCoin’ rewards

Sarah Graybill

February 14, 2020

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PepsiCo recently launched “PepCoin,” a rewards program offering cash-back for consumers purchasing specially marked PepsiCo beverages and Frito-Lay snacks to prompt in-store bundling and reward loyalty.

HEINEKEN USA released Heineken 0.0, an alcohol-free beer made with all-natural ingredients.

Consumers demand nutritious, zero-proof beverages

Alcohol-free and functional beverages on the rise

Sarah Graybill

February 12, 2020

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As research and information about health and wellness has become more widely available in the digital age, consumers are being more proactive and purposeful with their food and beverage choices.

Niner Wine Estates recently released Cuvée Brut Nature, a premium sparkling wine with no added sugar.

Growth-driving trends impacting wine category

Sparkling wines, packaging, digital ordering impacts sales

Sarah Graybill

February 4, 2020

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Continuous shifts are changing the way wine is made and marketed.

Johnnie Walker launches Keep Walking campaign

Creative campaign uses bold visuals to entice new demographics to try Scotch

Sarah Graybill

January 21, 2020

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In November, Johnnie Walker revealed its Keep Walking campaign inviting a new generation of whisky drinkers to explore their world’s possibilities with Johnnie Walker.

Supermarkets exercise innovation to achieve freshness and quality

Grocery channels strategize to achieve optimal freshnessthrough HPP

Sarah Graybill

January 20, 2020

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With fresh foods and beverages sourced from all around the United States and beyond, brands and retailers are implementing innovative solutions for achieving optimal quality.

Penelope Bourbon achieves growth from ramped-up distribution

Founder Mike Paladini shares its story, plans for growth

Sarah Graybill

January 8, 2020

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Every step of Penelope Bourbon’s journey, from brand to bottle, speaks to the importance of collaboration in achieving not only a beautiful bourbon, but also a legacy of quality that outlasts changing times and trends, the company says.

Juicy Juice Fruitifuls Organic, Juicy Waters and Juicy Juice + Protein.

Health-minded consumers seek sugar-reduced juices

Super-premium juices continue to post volume growth

Sarah Graybill

January 7, 2020

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Juice manufacturers are innovating their portfolios in an effort to tap into sugar reduction trends.

Holiday campaigns deliver delight

Pepsi and Breckenridge Brewery gift it forward, deliver Christmas trees

Sarah Graybill

December 16, 2019

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Seizing a prime opportunity to leverage holiday spirit to have an impact on humanity this holiday season, beverage brands such as Pepsi and Breckenridge Brewery are upping their holiday campaign games.

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POWERADE ULTRA and POWERADE POWER WATER

Essentia Water looks to rehydrate consumers

Loverboy Sparkling Hard Tea

Consumers demand nutritious, zero-proof beverages

STōK Cold Brew releases Fueled product line

Events

March 17, 2020

Delivering Protein in Great Tasting, Everyday Foods

This webinar will feature an overview of a range of every day foods and review formulating techniques that will enhance the nutritional quality of these foods – particularly regarding adding protein – but also covering gluten-free and vegan approaches. We’ll cover items from breakfast, lunch and dinner – including snacks & beverages and a 100% gluten-free, vegan pizza!

April 1, 2020

State of the Beverage Industry 2020

As the North American beverage market continues to experience growth, the categories fueling this performance are not the top performers of yesteryear. Instead the future vision for the beverage industry is coming from smaller factions.

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Poll

Wine Trends

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Products

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2020 February

The February 2020 issue dives into Essentia water, their high-pH and high aspirations for ongoing innovation. Speaking of innovation, this issue also features a special report on how (and why) the zero-proof functional beverage market is growing. Also, check out what types of rifts and shifts are shaking up the wine category and discount variety stores, as well as the latest ingredient highlights (hint: exotic fruits make an appearance). To cap it off, peruse new product releases, the latest appearances in packaging, and holistic approaches to cognitive health. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.

Check back throughout the month for additional content.

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