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Returning to her roots in Chicago after writing and marketing in California’s wine country, Sarah Graybill covers everything from beverage brand creative and innovation in packaging, to responsible manufacturing and products simply too good not to buzz about. Sarah has two Bachelor of Arts degrees in Public Relations and English from Drake University, but has been writing since age 8. Sarah’s favorite aspects of her role as associate editor are the dynamic industry wavemakers she gets to know, and the journeys and stories that make their products noteworthy.
As consumers demand nutrition, ease of use and recyclability from their beverages, brands are seeking innovative caps and closures that help preserve functionality and promote sustainability.
The functional properties of antioxidants and superfoods are gaining traction lately as consumer interest in health and wellness grows as the result of the pandemic.
The need for reusable packaging is one shared through the entire chain from consumers to brands and manufacturers. As such, creating a sustainable supply chain and maintaining ongoing implementation of reusable packaging solutions is likely to continue.
Whether consumers are drinking directly or pouring into a glass to enjoy, product packaging can affect pour consistency, temperature and even flavor profile.
With the pandemic conditions impact on supply chains, contract packers have had to innovate in search of ways to meet trending demands while also adapting, improving and growing.
Consumers’ increased focus on health and performance has been exacerbated by the pandemic’s influence on immunity-focused consumers. Meanwhile, beverage-makers are innovating ways to fortify beverages in ways that also deliver on taste and texture.
Already on the rise, eCommerce purchasing is proliferating during the pandemic. The beverage market has pulled ahead as an emerging leader as alcohol brands embrace online platfoms.
Demand for protein-enriched beverages are on the rise. Although whey proteins have dominated the market, plant-based applications of protein are gaining popularity.
This holiday season, you can bring the tastes of tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi.
As eCommerce shopping rates are on the rise, experts note that mass merchandisers that capitalize on strategic product placement, variety, and ease of locating and purchasing product will come out on top.