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Home » Authors » Sarah Graybill
Sarah Graybill

Sarah Graybill

Returning to her roots in Chicago after writing and marketing in California’s wine country, Sarah Graybill covers everything from beverage brand creative and innovation in packaging, to responsible manufacturing and products simply too good not to buzz about. Sarah has two Bachelor of Arts degrees in Public Relations and English from Drake University, but has been writing since age 8. Sarah’s favorite aspects of her role as associate editor are the dynamic industry wavemakers she gets to know, and the journeys and stories that make their products noteworthy.
Articles

ARTICLES

Closure Systems International 28mm Twist and Flip closure
Packaging Materials

Innovative closures boost nutrition, sustainability

Caps and closures help beverage brands deliver on goals, promises
Sarah graybill
Sarah Graybill
January 6, 2021
No Comments
As consumers demand nutrition, ease of use and recyclability from their beverages, brands are seeking innovative caps and closures that help preserve functionality and promote sustainability.
Read More
Karma Wellness Elderberry Starfruit
Ingredient Spotlight

Antioxidants, superfoods provide functionality for new age beverages

Stressors prompt consumers to seek beverages that body, mind
Sarah graybill
Sarah Graybill
January 5, 2021
No Comments
The functional properties of antioxidants and superfoods are gaining traction lately as consumer interest in health and wellness grows as the result of the pandemic.
Read More
recyclable and reusable textured glass bottle
Operations

Sustainable supply chain vital to beverage market

Suppliers invest in resources to reduce waste, boost sustainability
Sarah graybill
Sarah Graybill
January 4, 2021
No Comments
The need for reusable packaging is one shared through the entire chain from consumers to brands and manufacturers. As such, creating a sustainable supply chain and maintaining ongoing implementation of reusable packaging solutions is likely to continue.
Read More
Sarah Graybill - The Last Drop
Last Drop

What you sip your drink from matters

How container size/shape, material impacts a beverage
Sarah graybill
Sarah Graybill
December 15, 2020
No Comments
Whether consumers are drinking directly or pouring into a glass to enjoy, product packaging can affect pour consistency, temperature and even flavor profile.
Read More
FUJI machine

Contract packing industry pivots, grows from challenges

Diverse beverage market encourages modernization of contract packing
Sarah graybill
Sarah Graybill
December 2, 2020
No Comments

With the pandemic conditions impact on supply chains, contract packers have had to innovate in search of ways to meet trending demands while also adapting, improving and growing. 


Read More
vitamin-infused cold-brew shot: Ojai Valley
R&D Feature

Immunity-conscious consumers seek fortified beverages

Consumers seek improved health, on-the-go nutrition
Sarah graybill
Sarah Graybill
November 30, 2020
No Comments
Consumers’ increased focus on health and performance has been exacerbated by the pandemic’s influence on immunity-focused consumers. Meanwhile, beverage-makers are innovating ways to fortify beverages in ways that also deliver on taste and texture.
Read More
Pandemic conditions boost eCommerce, beverage sales
Channel Strategies

Pandemic conditions boost eCommerce, beverage sales

Beverage category, alcohol sales thrive in 2020
Sarah graybill
Sarah Graybill
November 24, 2020
One Comment
Already on the rise, eCommerce purchasing is proliferating during the pandemic. The beverage market has pulled ahead as an emerging leader as alcohol brands embrace online platfoms.
Read More
FrieslandCampina
Ingredient Spotlight

Consumers demand beverages with protein boost

Beverages with plant-, animal-based proteins seeing growth
Sarah graybill
Sarah Graybill
November 18, 2020
No Comments
Demand for protein-enriched beverages are on the rise. Although whey proteins have dominated the market, plant-based applications of protein are gaining popularity.
Read More
Sarah Graybill - The Last Drop
Last Drop

Bacardi offers at-home cocktailing experience

Customized group event includes class, mixology kit
Sarah graybill
Sarah Graybill
November 16, 2020
No Comments

This holiday season, you can bring the tastes of tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi. 


Read More
consumer impulse buys
Channel Strategies

Mass merchandisers capitalize on ease, convenience

Strategic product placement, eCommerce complements are driving sales
Sarah graybill
Sarah Graybill
October 29, 2020
No Comments

As eCommerce shopping rates are on the rise, experts note that mass merchandisers that capitalize on strategic product placement, variety, and ease of locating and purchasing product will come out on top. 


Read More
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Beverage Industry Magazine

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