Returning to her roots in Chicago after writing and marketing in California’s wine country, Sarah Graybill covers everything from beverage brand creative and innovation in packaging, to responsible manufacturing and products simply too good not to buzz about. Sarah has two Bachelor of Arts degrees in Public Relations and English from Drake University, but has been writing since age 8. Sarah’s favorite aspects of her role as associate editor are the dynamic industry wavemakers she gets to know, and the journeys and stories that make their products noteworthy.

The Last Drop

Vahdam Tea offers $100K loan program to aid tea estates

Interest-free advances help farms ease cash flow, pay workers

Sarah Graybill

June 5, 2020

No Comments

India’s tea industry has been severely impacted by the COVID-19 crisis, with upwards of 1 million tea estate farmers and owners facing hardships because of the failing crop, low cash flow and zero revenue, Vahdam Tea reports.

R&D

Fiber, probiotics see expanding beverage applications

Consumers look to gut-health ingredients to boost wellness

Sarah Graybill

June 4, 2020

No Comments

As consumers are increasingly aware of the benefits of fiber-rich diets, along with being concerned about the prevalence of nutritional deficiencies, the demand for functional beverages has grown. Dietary fiber has become a large part of this category because of its potential to support digestion, immunity and more. Additionally, prebiotics, probiotics and postbiotics are prompting growing functional food and beverage formulations using these as ingredients.

Ingredient Spotlight

Hydrocolloids improve functional beverage formulation

Low-carb, low-sugar beverages benefit from hydrocolloids

Sarah Graybill

May 27, 2020

No Comments

A surge in ketogenic diets and sugar reduction due to consumers’ increased health-consciousness is impacting demand for hydrocolloids often used to enhance the quality and functionality of beverages.

R&D

Consumer demand for functional, familiar ingredients drive flavor trends

Both exotic and comforting flavors thrive in current beverage market

Sarah Graybill

May 27, 2020

No Comments

According to London-based Future Market Insights, floral flavors surpassed global market revenues of $850 million in 2019. Whether its floral, fruity, savory, sweet or tarty, beverage-makers are getting adventurous with flavor selections.

Category Focus

14 Hand’s thrives in off-premise channels, launches new can design

Washington winery launches canned wine, uplifts its virtual fan community

Sarah Graybill

May 27, 2020

No Comments

Inspired by the spirit of the wild horses that once freely roamed eastern Washington,14 Hands Wines has shown the same adventurous nature as it helps disrupt the traditional wine market.

distilleries shifting production from spirits to hand sanitizer

Category Focus

Craft distillers call for action to remedy COVID-19 impact

Industry stakeholders, government collaborate to implement relief efforts

Sarah Graybill

May 27, 2020

No Comments

Much has changed in the beverage landscape as a result of COVID-19. As craft distilleries grapple with shuttered tasting rooms and falling sales, owners report that reopening and sustaining business in this climate isn’t looking bright.

Last Drop

Chlorophyll Water provides donations, hydration for COVID-19 relief

Medical workers, homeless, elderly benefit from brand’s efforts

Sarah Graybill

May 4, 2020

No Comments

At a time when it’s needed most, beverage brands are becoming part of a collective effort to spread care and kindness during this global pandemic to healthcare workers, the elderly, and at-risk children and communities.

‘Essential’ manufacturers rely on conveyors for faster, safer production

Conveyors that boost safety, output speed now in high demand

Sarah Graybill

April 24, 2020

No Comments

Companies in the conveyor business are taking measures to boost internal efficiencies while launching advanced conveyor technologies.

Avery Dennison’s pressure-sensitive label materials for cans

Beverage package designs optimize sustainability, enhance shelf appeal

Packaging materials, visual elements help products stand out from competition

Sarah Graybill

April 22, 2020

No Comments

With brands competing to establish a foothold and capture consumer loyalty, beverage manufacturers utilize packaging as their first means of standing apart from competitors and reaching consumers. As such, brands are approaching packaging design with more mindful regard to function, visual excellence, environmental impact and brand integrity.

R&D

Innovative beverage formulations benefit the body

Consumers demand nutrition for muscles, bones, joints

Sarah Graybill

April 12, 2020

No Comments

As consumers focus on nutrition increases, the beverage market is booming with functional beverages that address sports recovery, and bone and joint health.

Lightweight PET dispensing systems are a quick and easy way to reduce your operating costs and achieve your sustainability goals. In a time of financial challenges and shifting market demand “lightweighting” is an ideal opportunity for senior leaders and operations managers to save money and adapt to consumer needs.

In this webinar, you will learn how craft brewers and distillers are evolving to accommodate the strong demand for locally crafted beer and spirits as well as where cannabis infusions will fit into the future.

Beverage Industry Magazine

2020 June

In the June 2020 issue of Beverage Industry the publication highlights how the pandemic has fast-tracked the digital alcohol delivery market. Also featured in this issue is the annual Top 100 Beverage Companies Report, a look at the U.S. tea market, the latest flavor trends driving formulations and much more.

View More Create Account

ARTICLES