Returning to her roots in Chicago after writing and marketing in California’s wine country, Sarah Graybill covers everything from beverage brand creative and innovation in packaging, to responsible manufacturing and products simply too good not to buzz about. Sarah has two Bachelor of Arts degrees in Public Relations and English from Drake University, but has been writing since age 8. Sarah’s favorite aspects of her role as associate editor are the dynamic industry wavemakers she gets to know, and the journeys and stories that make their products noteworthy.
Every step of Penelope Bourbon’s journey, from brand to bottle, speaks to the importance of collaboration in achieving not only a beautiful bourbon, but also a legacy of quality that outlasts changing times and trends, the company says.
Seizing a prime opportunity to leverage holiday spirit to have an impact on humanity this holiday season, beverage brands such as Pepsi and Breckenridge Brewery are upping their holiday campaign games.
Cutwater now is launching cans of Bali Hai Tiki Rum Mai Tai, a 12.5 percent alcohol-by-volume (ABV) drink with natural pineapple, coconut and citrus flavors. Bali Hai Tiki Rum Mai Tais deliver a bright and balanced cocktail with a bit of depth from the aged rum, the company says.
In its first major brand launch in over a decade, The Coca-Cola Co. announced the release of AHA, a new flavored sparkling water that offers a little caffeine boost that will be released in early 2020, the company says.
THINKNOO is shaking up the caffeine scene with its new individual, ready-to-use sachets containing premium powdered Colombian coffee and a blend of natural nutrients, launching under the banner “Smarter Coffee Powered by Nature.”
The January premiere issue of 2020 kicks off with the Bottler of the Year profile on Refreshment Services Inc. (RSI) Key West. Readers also can clue-in on the latest developments and insight in reusable packaging, tracking technology in distribution, and new, convenient ways antioxidants are shining as ingredients. Readers also can check out new product releases, the latest in packaging, and innovations in the supermarkets space. The year in beverage has much in store, so read up now!
Check back throughout the month for additional content.