Returning to her roots in Chicago after writing and marketing in California’s wine country, Sarah Graybill covers everything from beverage brand creative and innovation in packaging, to responsible manufacturing and products simply too good not to buzz about. Sarah has two Bachelor of Arts degrees in Public Relations and English from Drake University, but has been writing since age 8. Sarah’s favorite aspects of her role as associate editor are the dynamic industry wavemakers she gets to know, and the journeys and stories that make their products noteworthy.
Consumers’ demands have caused manufacturers to need updated equipment capabilities. However, halted manufacturing due to the pandemic caused a roadblock. Enter refurbished equipment, a lower-cost, more quickly available solution.
In the midst of the launch of several new products, Tequila Cazadores offers an immersion experience highlighting the brand’s history, sustainability practices and the standards that go into its premium status.
LIFEAID Beverage Co. has hit the ground running post-pandemic with two recent product launches and a return to in-person tastings. On the road ahead, consumers can expect to see more functional offerings and “exciting” news in 2022.
Shifts in commerce, along with shifts in consumers’ focus on factors such as product safety, sustainability and more are influencing the secondary packaging market. In addition, as technology progresses, packaging is seizing opportunities to offer efficiency and other capabilities.
In both wine and spirits markets, everyday occasions are driving consumption, along with premium offerings. Whiskey leads the way in spirits, with table wines being among the favorites in the wine category, notched by sparkling wines.
While the dairy category as a whole remains fairly stable, various sub-segments demonstrate a slowdown, including in traditional milk and soy-based milks. Almond milk and other alternatives, however, are seeing an upward trajectory.
Experts note the pandemic likely contributed to at-home coffee consumption, making single-serve the largest segment of the category. However, growth driven by convenience and consumers’ premium preferences also drove notable growth in the RTD category.
The plant water category as a whole has seen growth over the past five years, despite ebbing and flowing consumer interest. Although coconut water continues to be the most dominant sub-segment, recent entries to the plant water market, such as aloe and cactus waters, could compete with coconut water.