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Home » Authors » Sarah Graybill

Articles by Sarah Graybill

Ängöl’s Helt Spårat
Packaging Equipment

Coding technology keeps pace with innovation

Interactivity, traceability among impactful trends
Sarah Graybill
Sarah Graybill
August 6, 2021
When it comes to traceability and interactivity, a package’s coding is of utmost importance. As such, equipment that can keep up with these trending demands is essential, and must continue to adapt to meet the evolving needs of packaging.
Read More
Arpac Model 45TW-28 Tray Shrink Wrapper and Heat Tunnel
Operations

Revamped equipment saves beverage manufacturers time, money

Pandemic contributes to demand for refurbished equipment
Sarah Graybill
Sarah Graybill
August 2, 2021
Consumers’ demands have caused manufacturers to need updated equipment capabilities. However, halted manufacturing due to the pandemic caused a roadblock. Enter refurbished equipment, a lower-cost, more quickly available solution.
Read More
Sarah Graybill - The Last Drop
Last Drop

Tequila Cazadores offers immersion experience

History, sustainability among immersion’s highlights
Sarah Graybill
Sarah Graybill
August 2, 2021
In the midst of the launch of several new products, Tequila Cazadores offers an immersion experience highlighting the brand’s history, sustainability practices and the standards that go into its premium status.
Read More
Barcode plant-based, adaptogen-rich performance beverage
R&D Feature

Immune health drives beverage innovation

Functional ingredients impact formulation, flavor
Sarah Graybill
Sarah Graybill
July 30, 2021
Consumer demand for immune-supporting ingredients is on the rise, leading beverage brand and ingredient companies to innovate with immune-health-focused ingredients that push the envelope.
Read More
FITAID Strawberry Lemonade
Up Close With

LIFEAID launches functional drinks to boost post-workout recovery

From sleep-aid to fitness, new products see success
Sarah Graybill
Sarah Graybill
July 28, 2021
LIFEAID Beverage Co. has hit the ground running post-pandemic with two recent product launches and a return to in-person tastings. On the road ahead, consumers can expect to see more functional offerings and “exciting” news in 2022.
Read More
CanCollar
Packaging Materials

Consumers, trends impact secondary packaging

Sustainability, smart technology influence packaging design
Sarah Graybill
Sarah Graybill
July 6, 2021
Shifts in commerce, along with shifts in consumers’ focus on factors such as product safety, sustainability and more are influencing the secondary packaging market. In addition, as technology progresses, packaging is seizing opportunities to offer efficiency and other capabilities.
Read More
Bev Glam sparkling rosé

State of the Beverage Industry: Wine, spirits markets grow in traditional, premium offerings

Sparkling wine, seltzer-centric spirits drive beverage alcohol categories
Sarah Graybill
Sarah Graybill
July 1, 2021
In both wine and spirits markets, everyday occasions are driving consumption, along with premium offerings. Whiskey leads the way in spirits, with table wines being among the favorites in the wine category, notched by sparkling wines.
Read More
Gatorade unveiled BOLT24

2021 State of the Beverage Industry: Weight control, sports beverages growing steadily

Most fitness beverage subcategories see notable growth
Sarah Graybill
Sarah Graybill
July 1, 2021
The sports drinks category saw a 15.6% growth over the year prior, which experts note likely is due to increasing consumer focus on health and wellness in recent years.
Read More
ChefWave Milkmade Non-Dairy Milk Maker

2021 State of the Beverage Industry: Dairy category outpaced by alternative options

Almond milk grows, along with other plant-based categories
Sarah Graybill
Sarah Graybill
July 1, 2021
While the dairy category as a whole remains fairly stable, various sub-segments demonstrate a slowdown, including in traditional milk and soy-based milks. Almond milk and other alternatives, however, are seeing an upward trajectory.
Read More
Peace Coffee

2021 State of the Beverage Industry: RTD cold brew leads coffee category growth

RTD segment booms, single-cup remains largest segment
Sarah Graybill
Sarah Graybill
July 1, 2021
Experts note the pandemic likely contributed to at-home coffee consumption, making single-serve the largest segment of the category. However, growth driven by convenience and consumers’ premium preferences also drove notable growth in the RTD category.
Read More
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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

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