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Home » Authors » Sarah Graybill

Articles by Sarah Graybill

on-premise foodservice
Channel Strategies

Consumer-focused foodservice venues find ways to rebound

Perks, experience will be key to recovering from slow-downs
Sarah Graybill
Sarah Graybill
June 23, 2020
As businesses reopen, digital engagement with consumers will be more important than ever before for keeping restaurants top-of-mind and personalized, experts note.
Read More
Sarah Graybill - The Last Drop
The Last Drop

Vahdam Tea offers $100K loan program to aid tea estates

Interest-free advances help farms ease cash flow, pay workers
Sarah Graybill
Sarah Graybill
June 5, 2020
India’s tea industry has been severely impacted by the COVID-19 crisis, with upwards of 1 million tea estate farmers and owners facing hardships because of the failing crop, low cash flow and zero revenue, Vahdam Tea reports.
Read More
GT's Kombucha Sacred Life
R&D

Fiber, probiotics see expanding beverage applications

Consumers look to gut-health ingredients to boost wellness
Sarah Graybill
Sarah Graybill
June 4, 2020
As consumers are increasingly aware of the benefits of fiber-rich diets, along with being concerned about the prevalence of nutritional deficiencies, the demand for functional beverages has grown. Dietary fiber has become a large part of this category because of its potential to support digestion, immunity and more. Additionally, prebiotics, probiotics and postbiotics are prompting growing functional food and beverage formulations using these as ingredients.
Read More
drinkable yogurt beverages
Ingredient Spotlight

Hydrocolloids improve functional beverage formulation

Low-carb, low-sugar beverages benefit from hydrocolloids
Sarah Graybill
Sarah Graybill
May 27, 2020
A surge in ketogenic diets and sugar reduction due to consumers’ increased health-consciousness is impacting demand for hydrocolloids often used to enhance the quality and functionality of beverages.
Read More
Chili and lime whiskey cocktail
R&D

Consumer demand for functional, familiar ingredients drive flavor trends

Both exotic and comforting flavors thrive in current beverage market
Sarah Graybill
Sarah Graybill
May 27, 2020
According to London-based Future Market Insights, floral flavors surpassed global market revenues of $850 million in 2019. Whether its floral, fruity, savory, sweet or tarty, beverage-makers are getting adventurous with flavor selections.
Read More
14 Hands Wines
Category Focus

14 Hand’s thrives in off-premise channels, launches new can design

Washington winery launches canned wine, uplifts its virtual fan community
Sarah Graybill
Sarah Graybill
May 27, 2020
Inspired by the spirit of the wild horses that once freely roamed eastern Washington,14 Hands Wines has shown the same adventurous nature as it helps disrupt the traditional wine market.
Read More
distilleries shifting production from spirits to hand sanitizer
Category Focus

Craft distillers call for action to remedy COVID-19 impact

Industry stakeholders, government collaborate to implement relief efforts
Sarah Graybill
Sarah Graybill
May 27, 2020
Much has changed in the beverage landscape as a result of COVID-19. As craft distilleries grapple with shuttered tasting rooms and falling sales, owners report that reopening and sustaining business in this climate isn’t looking bright.
Read More
59-medteam_chlorophyllwater.jpg
Last Drop

Chlorophyll Water provides donations, hydration for COVID-19 relief

Medical workers, homeless, elderly benefit from brand’s efforts
Sarah Graybill
Sarah Graybill
May 4, 2020
At a time when it’s needed most, beverage brands are becoming part of a collective effort to spread care and kindness during this global pandemic to healthcare workers, the elderly, and at-risk children and communities.
Read More
Ambaflex-The SpiralVeyor SV

‘Essential’ manufacturers rely on conveyors for faster, safer production

Conveyors that boost safety, output speed now in high demand
Sarah Graybill
Sarah Graybill
April 24, 2020
Companies in the conveyor business are taking measures to boost internal efficiencies while launching advanced conveyor technologies.
Read More
Avery Dennison’s pressure-sensitive label materials for cans

Beverage package designs optimize sustainability, enhance shelf appeal

Packaging materials, visual elements help products stand out from competition
Sarah Graybill
Sarah Graybill
April 22, 2020
With brands competing to establish a foothold and capture consumer loyalty, beverage manufacturers utilize packaging as their first means of standing apart from competitors and reaching consumers. As such, brands are approaching packaging design with more mindful regard to function, visual excellence, environmental impact and brand integrity.
Read More
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