At a time when it’s needed most, beverage brands are becoming part of a collective effort to spread care and kindness during this global pandemic to healthcare workers, the elderly, and at-risk children and communities.
One such brand, New York-based Chlorophyll Water partnered with Erewhon Markets to provide free water to senior citizens during their 6-7 a.m. “elderly hours.” The brand also has teamed up with Whole Foods Market and its partners Bowery Mission, Hillside Food Outreach and Holy Apostles Soup Kitchen to serve the homeless, provide food delivery to quarantined senior citizens and provide Chlorophyll Water for urgent bottled water requests.
The company also has donated cases of its functional water to shelters, hospitals, drive-up test centers and other facilities in hard-hit New York City. The company also built an online donation platform at chlorophyllwater.com that benefits City Harvest, City Meals and the City of Flint Michigan.
“We are just trying to spread kindness and love through generosity, encourage more people and brands to give back. In times like this, it’s important to come together because we truly are stronger together,” said Chlorophyll Water Founder Matt Levine, in a statement.
Several wine companies also are sharing “the good.” For instance, Napa Valley, Calif.-based PlumpJack Wine Group is donating 10 percent of all proceeds to its employees during this crisis, while Windsor, Calif.-based Bricoleur Vineyards is donating 10 percent of its wine purchases to The Redwood Empire Food Bank.
Through June 15, 3 Badge Beverage Corp. is donating $1 for every bottle of its nationally sold whiskeys, mezcals, tequilas and wines to Children of Restaurant Workers (CORE).
In this pandemic, we continue to see exhaustive efforts made across the country. If you take anything away from this, it’s that kindness is just as (or more) contagious than what we’re up against.