Danone’s evian water and Rothy's announced a new partnership to repurpose evian water bottles collected this September into a limited-edition, tennis-inspired capsule collection created by Rothy's.

FreeWater Inc. announced the release of its innovative, paradigm-shifting product: eco-friendly, BPA-free water. 

Fremont, Calif.-based PATH, the refillable bottled water brand on a mission to end single-use plastic, debuts its limited-edition Made in the USA bottle ahead of Memorial Day and Fourth of July. 

Perfect Hydration (pH) is converting its 1-liter, 1.5-liter and 1-gallon bottles to post-consumer recycled polyethylene terephthalate (rPET) bottles beginning in the first quarter of 2021.

To mark the 85th Anniversary of the MONOPOLY brand, Hasbro has partnered with PATH to release limited-edition refillable bottles featuring Rich Uncle Pennybags and other nostalgic MONOPOLY icons.

Historically known for its value attributes, private-label beverages are getting a premiumization boost as consumers also seek quality from these cost-friendly products.

Poland Springs and the University of Maine have collaborated to develop more sustainable packaging for the brand. 

CAPRI SUN has released a video clip showing kids tasting their new release for the first time: purified water, in its traditional style of juice pouch. 

Zephyrhills Brand 100% Natural Spring Water unveiled the Feel-Good Movement, a program aimed at highlighting good news throughout Florida by rewarding the positive work of organizations in the Sunshine State. 

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