Scottsdale, Ariz.-based The Alkaline Water Co. Inc. and Los Angeles-based AQUAhydrate announced they have entered into a definitive agreement and plan of merger under which Alkaline will acquire all of the issued and outstanding shares of common stock and preferred stock of AQUAhydrate in an all-stock transaction.

Quattro H₂0 Spring Waters released its bottled water in three varieties: Pure Hydration, with no additives, Pure Energy with natural caffeine and electrolytes, and Pure Vitality, with electrolytes. 

Evian Natural Spring Water, a brand of France-based Danone, announced its new advertising campaign exclusively for the U.S. market: I Wanna hashtag #Liveyoung. Derived from the company’s global Live young campaigns, the new advertisements will go live on July 16, with out-of-home, social, influencer activations and sponsored events, it says. The new campaign draws inspiration from how people Live young, emphasizing that it is more than an age, but an attitude focused on living a life full of vitality and experiences, the company says.

The tremendous rise in U.S. bottled water consumption has resulted in significant caloric savings, according to a new study from the Beverage Marketing Corporation (BMC), New York. As Americans increasingly have opted for calorie-free bottled water instead of other beverages, they have collectively cut 61 to 68 trillion calories during the past 15 years (2000-2015), the market research firm reports. 

Bottled water has come a long way in its lifetime, and today, consumers are choosing this natural, healthy beverage more than ever. Industry experts even speculate that the category could grow larger than the carbonated soft drink (CSD) category by the end of the decade.