Surfwater LLC launched its same-named pH-balanced, electrolyte-enhanced bottled water.

Los Angeles-based Icelandic Glacial announced a multifaceted sustainability initiative that includes plastic reduction and new packaging innovation. By 2021, Icelandic Glacial plans to use 50 percent post-consumer recycled plastic (rPET) in its PET packaging and offer its still and sparkling varieties in aluminum cans. The company also will introduce a new 3-liter packaging option for the refrigerator or counter along with a 20-liter packaging option for foodservice.

Scottsdale, Ariz.-based The Alkaline Water Co. Inc. and Los Angeles-based AQUAhydrate announced they have entered into a definitive agreement and plan of merger under which Alkaline will acquire all of the issued and outstanding shares of common stock and preferred stock of AQUAhydrate in an all-stock transaction.

Quattro H₂0 Spring Waters released its bottled water in three varieties: Pure Hydration, with no additives, Pure Energy with natural caffeine and electrolytes, and Pure Vitality, with electrolytes. 

Evian Natural Spring Water, a brand of France-based Danone, announced its new advertising campaign exclusively for the U.S. market: I Wanna hashtag #Liveyoung. Derived from the company’s global Live young campaigns, the new advertisements will go live on July 16, with out-of-home, social, influencer activations and sponsored events, it says. The new campaign draws inspiration from how people Live young, emphasizing that it is more than an age, but an attitude focused on living a life full of vitality and experiences, the company says.