FIJI Water is celebrating summer with its new campaign spotlighting its iconic source story, the introduction of a 700-ml bottle, and a series of limited-time offers encouraging consumers to stay hydrated with Earth’s Finest Water.

FIJI Water’s 700-ml bottle ― a slim, sleek version of its beloved silhouette ― offers consumers even more of the premium hydration they know and love, the company says. Its streamlined shape fits easily into car cupholders and backpacks, making it ideal for on-the-go moments and everyday convenience, it adds. The 700-ml bottle is rolling out to 7-Eleven and other retailers nationwide later this summer and is available online at FIJIWater.com and Amazon.com.

Leading the summer festivities, Origins is a new multi-platform campaign that brings FIJI Water’s source story to life, with art design and animation by Emmy Award-winning creative director Nadia Tzuo, known for her work on the memorable title sequences for “The Last of Us” and “Shōgun.” 

The campaign pays tribute to the brand’s natural origins on the islands of Fiji. Starting with the iconic square bottle silhouette, each twist of the bottle traces the journey of FIJI Water from tropical rainfall ― filtered through volcanic rock ― to a protected underground artesian aquifer where it has been sourced since 1996, it says. The finale reveals the iconic bottle alongside a message showcasing the FIJI Water difference: Untouched by man, until you drink it. 

The campaign is supported by social and digital assets, along with dedicated gas station and convenience store creative throughout the United States, encouraging hydration on the go during peak summer months.

“We’re excited to honor our roots in Fiji with a new creative take on our source story,” said Clarence Chia, senior vice president of marketing at FIJI Water, in a statement. “For nearly three decades, FIJI Water has stood as a beacon of premium, trusted hydration. Nature created and perfected it, we bottled it, and we look forward to sharing FIJI Water with the world for years to come.”

Along with the new campaign, the celebration continues with Blue Fridays, a limited-time promotion that kicked off on the Summer Solstice and will run every other Friday through July 29, only on FIJIWater.com. Shoppers can enjoy exclusive online discounts, free gifts with purchase, and early access to special offers by signing up for SMS alerts at www.fijiwater.com/sms.