Danone Waters of America, White Plains, N.Y., announced that it will sell, distribute and merchandise Ferrarelle, an Italian sparkling natural mineral water, in the United States as of January 2020. The long-term master distribution agreement will focus on building the brand in the United States and includes Ferrarelle glass formats through on-premise channels.

Dwayne Johnson and New York-based VOSS Water introduced VOSS’ newest consumer-facing advertising and social media campaign: Live Every Drop. 

Ice Age Glacial Water launched its self-titled line of ultra-pure bottled water. 

Keurig Dr Pepper (KDP) and Danone Waters of America (DWA) jointly announced today that KDP will sell, distribute and merchandise evian across the United States as part of a long-term master distribution agreement designed to accelerate the brand's growth. 

Designed for active, on-the-move hydration, the sports cap evolved out of the success of the 700-ml bottle, which sold more than 2 million cases last year.

FIJI Water, America’s No. 1 premium imported bottled water brand, recently unveiled its new FIJI Water Sports Cap bottle featuring a slim and sleek design. 

After achieving the position of the No. 1 most-consumed beverage category last year, the bottled water category has experienced a deceleration in growth, largely due to its large base.

New Zealand Pure, a brand of Pure Artesian Water, now is available in select markets.

Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced a strategic alliance with Tata Global Beverages, Kolkata, India. The agreement will enhance the brand reach of Himalayan Natural Mineral Water under the Talking Rain Beverage Co. umbrella, leveraging the Sparkling Ice distribution network to launch the mineral water in the United States, the company says. 

After years of speculation, bottled water officially is the No. 1 beverage based on volume in the United States. Earlier this year, New York-based Beverage Marketing Corporation (BMC) announced that bottled water overtook carbonated soft drinks for the top spot on a volume basis.