FIJI Water recently unveiled its new FIJI Water Sports Cap bottle. The new bottle design will be distributed nationwide just in time for summer. Designed for active, on-the-move hydration, the sports cap evolved out of the success of the 700-ml bottle, which sold more than 2 million cases last year, the company says. The new bottle will be supported by an integrated summer marketing campaign including a new TV commercial, print and digital advertising, social media, influencer marketing, in-store promotion and public relations, and event-marketing efforts. “Whether people are running, cycling or lifting, they need to hydrate, and the FIJI Water Sports Cap bottle is the perfect companion,” said Clarence Chia, FIJI Water’s vice president of marketing, in a statement. “The winning combination of our new bottle launch and our strategic fitness partnerships will help boost FIJI Water to be the premium bottled water of choice for fitness aficionados coast-to-coast.”