FIJI Water, America’s No. 1 premium imported bottled water brand, recently unveiled its new FIJI Water Sports Cap bottle featuring a slim and sleek design. The new bottle will begin hitting retail shelves soon and will be distributed nationwide just in time for summer. While this innovation still appeals to FIJI Water’s premium audience, the new feature adds a whole new target of fitness enthusiasts, the company says. The new bottle will be available on FIJI Water’s home delivery website and will roll out to retailers nationwide. It also will be supported by an integrated summer marketing campaign including a new TV commercial, print and digital advertising, social media, influencer marketing, in-store promotion and POS, public relations and event marketing efforts. “Whether people are running, cycling or lifting, they need to hydrate, and the FIJI Water Sports Cap bottle is the perfect companion,” said Clarence Chia, vice president of marketing for FIJI Water, in a statement. “The winning combination of our new bottle launch and our strategic fitness partnerships will help boost FIJI Water to be the premium bottled water of choice for fitness aficionados coast-to-coast.”