Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water
$1,450.00
Product Details
Once purchased your report will be sent to you electronically via email. Please allow 1-2 business days for arrival
Pricing:
- Single User License: Allows the person purchasing the report and that person alone to view and use the report
- Site License: Allows the person purchasing the report and any colleagues that work in the same building for the same organization to view and use the report
- EnterpriseLicense: Allows the person purchasing the report and any colleague within the same organization to view and use the report regardless of location
Returns or Refunds - The electronic format and type of information provided by Canadean and ICD Research is such that Canadean and ICD Research cannot accept returns of products once they have been dispatched. Refunds will only be considered where the product does not accurately reflect what is being advertised. Refunds may occasionally be offered at the discretion of the management.
Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water
Summary
"Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water", report outlines the key consumer trends and innovation opportunities within the bottled water category.
The consumer backlash against sugar has initiated a shift in soft drink preferences away from high-sugar categories, such as carbonates and juice, and towards those perceived to be healthier, such as packaged, flavored, or enhanced waters.
Many consumers are open to trying new and different varieties of bottled water products due to there being no dominant brand in the packaged water market, and in many countries, a strong private label presence. Beverage producers should look to capitalize on this consumer willingness to experiment within the market by creating packaged water products with unique claims, ingredients, or innovative flavor combinations.
Scope
- Health trends and a willingness to experiment within the category are creating strong innovation opportunities.
- These opportunities include waters with added functionality, hybrid waters, plant-based alternative waters, premium waters, and sustainable packaging innovation.
Reasons to buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. Introduction
2. Innovation opportunities
Functional waters
Outside the bottle
Hybrid waters
Alternative waters
Premium waters
3. What next?
4. Appendix
39 pages
Published November 2017