Danone Waters of America adds Ferrarelle to portfolio
Company to sell, distribute and merchandise Italian sparkling water in January 2020
Danone Waters of America, White Plains, N.Y., announced that it will sell, distribute and merchandise Ferrarelle, an Italian sparkling natural mineral water, in the United States as of January 2020. The long-term master distribution agreement will focus on building the brand in the United States and includes Ferrarelle glass formats through on-premise channels.
Ferrarelle sparkling natural mineral water flows from the earliest source of volcanic origin in the territory of Riardo, in the South of Italy. It slowly originates from the underground rock layers of Parco delle Sorgenti Ferrarelle and, after a 30-year journey, the rainwater is enriched with several minerals and emerges with natural bubbles, the company says. It is then reinforced with additional carbon dioxide coming from the same underground source to give Ferrarelle water its unique taste, it adds.
"Ferrarelle is a global brand with great potential in the U.S. market that complements our current portfolio of brands we distribute, including evian® natural spring water and Volvic® natural spring water," said Henri de l'Epine, chief executive officer of Danone Waters of America, in a statement. "With its unique and delicate balance of bubbles, Ferrarelle is a premium water offering that pairs perfectly with evian's unique taste."
Ferrarelle is committed to respecting and preserving its natural origin, it explains. In addition to local planning and farming projects, the commitment includes a long-standing partnership with the Natural Trust of Italy to preserve its catchment area and encourage the public's interest in the extraordinary architecture and landscape that surrounds the source.
Ferrarelle joins Danone Waters of America’s portfolio, which includes evian natural spring water and Volvic natural spring water. Beginning in January 2020, Ferrarelle 25.4- and 11.6-ounce glass bottles will be available through on-premise channels.