PepsiCo also makes investment in Celsius to support growth agenda
August 1, 2022
PepsiCo Inc., Purchase, N.Y., and Celsius Holdings Inc., Boca Raton, Fla., maker of a global fitness energy drink CELSIUS, announced a definitive agreement forging a long-term strategic distribution arrangement. The distribution agreement initially transitions Celsius’ current U.S. distribution to PepsiCo’s best-in-class capabilities, the companies note. As part of the transaction, PepsiCo also will make an investment in Celsius in support of its growth agenda and will nominate a director to serve on Celsius’ Board of Directors.
Southern Glazer’s Wine & Spirits, Miami and Dallas, announced that Prestige Wine Imports, importer of a diverse portfolio of high-quality Italian wines, is expanding its distribution relationship to seven additional markets: Maryland, Delaware, Kentucky, North Dakota, South Dakota, Wyoming and Washington D.C.
Stone Distributing Co. (SDC), Escondido, Calif., announced the addition of Ashland Hard Seltzer and El Segundo Brewing Co. to its Southern California portfolio of craft beers. The two new partners began distribution from Stone effective Nov. 8.
210 Meijer stores to carry flavored soft drink brands top flavors
October 28, 2021
Seattle-based Jones Soda Co. announced a key expansion of its retail footprint with the addition of 210 Meijer stores in six Midwest states. The agreement adds a new marquee regional retailer to Jones Soda’s portfolio, it says.
Partnering with Molson Coors, TRU Colors plans to distribute nationally by 2023
October 8, 2021
Founded by innovators in the beer industry and rival gang leaders of the Bloods, Crips, GD and BD, TRU Colors, with its mission statement to unite communities to stop violence and divisiveness, created a sustainable business model that provides active gang members with economic opportunities, the company says.
Cheech's Kombucha features flavors infused with nutraceutical-grade CBD
September 23, 2021
AF Life Sciences Inc., Denver, announced a strategic manufacturing, marketing and global distribution partnership with Cheech Marin, the multi-generational actor, writer, comedian and pioneer cannabis advocate.
Expansion follows calls from consumers asking when it’s ‘coming to their market’
September 16, 2021
Molson Coors Beverage Co., Chicago, announces Topo Chico Hard Seltzer will officially expand product distribution nationwide starting January 2022. Building on its launch footprint of nine states and seven metro areas, Topo Chico Hard Seltzer will extend its lineup of exotic flavors to consumers in all 50 states.
Hemp-based beverage will roll out in all Southern Glazer’s launch states starting immediately
August 6, 2021
Los Angeles-based MAD TASTY, a hemp-infused beverage brand founded by Ryan Tedder, lead singer of OneRepublic and three-time Grammy winning songwriter and producer, announces a deal with leading distributor Southern Glazer’s Wine & Spirits.