Expansion follows calls from consumers asking when it’s ‘coming to their market’
September 16, 2021
Molson Coors Beverage Co., Chicago, announces Topo Chico Hard Seltzer will officially expand product distribution nationwide starting January 2022. Building on its launch footprint of nine states and seven metro areas, Topo Chico Hard Seltzer will its lineup of exotic flavors to consumers in all 50 states.
Hemp-based beverage will roll out in all Southern Glazer’s launch states starting immediately
August 6, 2021
Los Angeles-based MAD TASTY, a hemp-infused beverage brand founded by Ryan Tedder, lead singer of OneRepublic and three-time Grammy winning songwriter and producer, announces a deal with leading distributor Southern Glazer’s Wine & Spirits.
PepsiCo retains exclusive US distribution rights of chilled DSD for small-format, foodservice channels
August 3, 2021
PepsiCo Inc., Purchase, N.Y., has entered into an agreement with PAI Partners (PAI) to sell Tropicana, Naked and other select juice brands across North America, and an irrevocable option to sell certain juice businesses in Europe, which will result in combined pre-tax cash proceeds of approximately $3.3 billion while retaining a 39% non-controlling interest in a newly formed joint venture. PAI, a leading private equity firm with strong experience in the food and beverage space, will be the majority shareholder of the transferred business, with PepsiCo retaining exclusive U.S. distribution rights to the portfolio of brands in its chilled direct-store-delivery for small-format and foodservice channels.
Ginger beer brand expands into Walmart with mixer sets
May 27, 2021
Reed’s Inc., Norwalk, Conn., announced the launch of its flagship Extra Ginger Beer in 12-ounce cans led by the expansion into more than 1,600 Walmart Mixer Sets, marking a secondary shelf placement for Reed’s.
Company credits growth of non-alcohol beers for success
May 25, 2021
CERIA Brewing Co., Arvada, Colo., reports its distribution network has doubled in the past 12 months. The two CERIA styles ― Grainwave Belgian White and Indiewave IPA non-alcohol craft beers ― created by Colorado brewmaster Keith Villa, are currently carried by 40 distributors in 18 states and U.S. territories, including recent distributor relationships in Texas and Puerto Rico.
TFE named importer, sales and marketing partner for Italian producer
May 20, 2021
Trinchero Family Estates (TFE), St. Helena, Calif., announced that Ceretto is partnering with TFE as the portfolio's sales and marketing partner in the United States effective immediately. The partnership will allow Ceretto to continue to grow in the United States with the support and resources of TFE.
Roll out set for California with additional states to follow throughout summer
May 18, 2021
Southern Glazer's Wine & Spirits, Miami and Dallas, has signed a national alignment agreement with 818, the award-winning, hand-crafted tequila brand founded by Kendall Jenner. Produced in Jalisco, Mexico, the brand has created as much marketplace buzz for its 16 blind tasting awards as it has from its famous owner.
Company’s partnership with CKBG marks first entry into RTD spirits category
January 26, 2021
Molson Coors Beverage Co., Chicago, announced a partnership with CKBG to distribute Superbird, a 100 percent blue agave tequila-based cocktail. The agreement marks Molson Coors first entry into the premium ready-to-drink (RTD) spirits category and its latest move beyond the beer aisle.