PepsiCo Inc., Purchase, N.Y., and Celsius Holdings Inc., Boca Raton, Fla., maker of a global fitness energy drink CELSIUS, announced a definitive agreement forging a long-term strategic distribution arrangement. The distribution agreement initially transitions Celsius’ current U.S. distribution to PepsiCo’s best-in-class capabilities, the companies note. As part of the transaction, PepsiCo also will make an investment in Celsius in support of its growth agenda and will nominate a director to serve on Celsius’ Board of Directors.

Southern Glazer’s Wine & Spirits, Miami and Dallas, announced that Prestige Wine Imports, importer of a diverse portfolio of high-quality Italian wines, is expanding its distribution relationship to seven additional markets: Maryland, Delaware, Kentucky, North Dakota, South Dakota, Wyoming and Washington D.C.

Stone Distributing Co. (SDC), Escondido, Calif., announced the addition of Ashland Hard Seltzer and El Segundo Brewing Co. to its Southern California portfolio of craft beers. The two new partners began distribution from Stone effective Nov. 8.

New York-based Wilson Daniels Wholesale announced that Galaxy Wine Co., Portland, Ore., is expanding its wholesale operations into the state of Washington, effective Jan. 1, 2022. 

Seattle-based Jones Soda Co. announced a key expansion of its retail footprint with the addition of 210 Meijer stores in six Midwest states. The agreement adds a new marquee regional retailer to Jones Soda’s portfolio, it says.

Founded by innovators in the beer industry and rival gang leaders of the Bloods, Crips, GD and BD, TRU Colors, with its mission statement to unite communities to stop violence and divisiveness, created a sustainable business model that provides active gang members with economic opportunities, the company says.

AF Life Sciences Inc., Denver, announced a strategic manufacturing, marketing and global distribution partnership with Cheech Marin, the multi-generational actor, writer, comedian and pioneer cannabis advocate.

Molson Coors Beverage Co., Chicago, announces Topo Chico Hard Seltzer will officially expand product distribution nationwide starting January 2022. Building on its launch footprint of nine states and seven metro areas, Topo Chico Hard Seltzer will extend its lineup of exotic flavors to consumers in all 50 states.

The Yuengling Co., Pottsville, Pa., announced that the brand's flagship beers are officially available across Texas.

Los Angeles-based MAD TASTY, a hemp-infused beverage brand founded by Ryan Tedder, lead singer of OneRepublic and three-time Grammy winning songwriter and producer, announces a deal with leading distributor Southern Glazer’s Wine & Spirits.