Beverage company adds Bang Energy drinks to distribution network
April 28, 2020
Purchase, N.Y.-based PepsiCo and Vital Pharmaceuticals Inc. (VPX), Weston, Fla., the manufacturer of Bang Energy drinks, announced that they have entered into an exclusive alliance for PepsiCo to distribute the portfolio of Bang Energy beverages in the United States. This alliance is effective immediately and is set to significantly increase distribution of the Bang beverage lineup, it says
Every step of Penelope Bourbon’s journey, from brand to bottle, speaks to the importance of collaboration in achieving not only a beautiful bourbon, but also a legacy of quality that outlasts changing times and trends, the company says.
Company to sell, distribute and merchandise Italian sparkling water in January 2020
November 11, 2019
Danone Waters of America, White Plains, N.Y., announced that it will sell, distribute and merchandise Ferrarelle, an Italian sparkling natural mineral water, in the United States as of January 2020. The long-term master distribution agreement will focus on building the brand in the United States and includes Ferrarelle glass formats through on-premise channels.
Distribution network now includes more than 50 DSD partners
August 13, 2019
Celsius Holdings Inc., Boca Raton, Fla., announced that the company has made progress in the build out of its national distribution network, which now includes more than 50 regional direct-store-delivery (DSD) partners.
Unsweetened RTD teas launching in mass merchandisers in October
July 30, 2019
ITO EN (North America) Inc., New York, announced that its Oi Ocha ready-to-drink (RTD) green tea brand, soon will be available in Walmart stores nationwide. Slated for placement in October, the company will launch two unsweetened flavors in the store: Oi Ocha green tea, Japan’s top selling brand, and Jasmine Green Tea, a popular green tea infused with jasmine flowers.
With this strategic partnership, Pernod Ricard USA further expands its portfolio of newly created specialty brands with unique and comprehensive value propositions and select distribution. Rabbit Hole will be part of the New Brand Ventures portfolio.
Baltimore-based Redwood Capital Investments LLC announced it has completed the acquisition of the Houston-area territory of Silver Eagle Distributors LP, which includes three counties: Ft. Bend, Montgomery and a significant portion of Harris, the company says. The new company will be known as Silver Eagle Distributors Houston.
In the July 2020 issue of Beverage Industry, the magazine highlights how Calypso Lemonade is looking to follow up its 2019 success with more great releases. Also in this issue is the 2020 State of the Beverage Industry report, features on plant water beverages, clean label ingredients and THC usage in beverage formulations.