Liquid Death, Los Angeles, announced its new distribution agreement with Big Geyser, New York. This agreement strengthens Liquid Death’s presence in one of the nation’s most important beverage markets and is a significant milestone as the company continues to meet rapidly growing consumer demand, it says.

Liquid Death has successfully scaled its brand across the mountain water, soda-flavored sparkling water and iced tea categories and will be launching in the better-for-you energy drink category in 2026. Its entertainment-first marketing strategy focuses on creating true comedy that wins on social media and has built it into the No. 2 most followed beverage brand globally across TikTok and Instagram, the company says.

“For nearly 40 years, Big Geyser has built its reputation on scaling some of the biggest names in the beverage business. Liquid Death is the next big beverage giant, successfully playing in three categories and soon adding energy as a fourth,” said Jerry Reda, president and chief operating officer of Big Geyser, in a statement. “Their culture-defining marketing is perfectly aligned with the high energy of our company and New York. We are thrilled to bring Big Geyser’s unmatched execution to this iconic brand, and we look forward to cementing Liquid Death as a powerhouse on the East Coast.”

Liquid Death’s new better-for-you sparkling energy drink is co-formulated with board certified surgeon and longevity specialist Dr. Darshan Shah. The product contains just 100 mg of caffeine, which is equal to a cup of coffee. The caffeine is naturally sourced from coffee beans, not synthetic sources. The line has no sugar, no sucralose, no aspartame, and no erythritol. It is sweetened with a blend of stevia and allulose, with the company highlighting studies have shown that allulose helps to maintain blood sugar levels. The formula includes essential B12 and C vitamins, as well as L-Theanine. Energy drinks are the No. 1 item in the baskets of existing Liquid Death shoppers, it says. This is the most anticipated category launch for Liquid Death.

“At Liquid Death, we’ve built a rare, multi-category healthy beverage platform under a single brand name. Working with Big Geyser brings us the top operator in NYC and New York distribution and new reach for our brand in the world’s most influential market,” said Mike Cessario, founder and CEO of Liquid Death. “We are the first better-for-you beverage brand built on comedy, and we’re continuing to scale our brand with a robust innovation pipeline for 2026, including launching our better-for-you energy drink line. As we prepare to enter this new category, Big Geyser is the perfect partner for this next chapter of growth.”

In addition to its national retail footprint and online presence, Liquid Death has tapped into the power of New York through partnerships with its most iconic entertainment venues to bring healthy, sustainable products to their fans. The brand is setting a new standard for non-alc brands on-premise, underscoring its unique positioning to win in social consumption occasions. Liquid Death has a long-time strategic partnership with Live Nation, through which tens of millions of cans have been sold and hundreds of tons of plastic waste eliminated at venues and festivals. Earlier this year, Liquid Death announced an integrated marketing partnership with the MSG Family of Companies. The multi-year deal showcases and sells Liquid Death products across its premier sports and entertainment assets including New York's Madison Square Garden, The New York Rangers, Sphere, Radio City Music Hall and The Beacon Theater.