As both the canned water and kids’ drink markets evolve, founder Shelly Garg notes that innovation will come not just from flavor or design, but from purpose-driven brands that understand the values of the next generation — and those raising them, she adds.
Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making it a growing presence in the healthy hydration space.
Rambler, the independent sparkling water company from Texas, has partnered with Texas Parks and Wildlife Foundation (TPWF) to release commemorative packaging celebrating 100 years of Texas State Parks, available exclusively at H-E-B in stores, curbside or delivery.
Radnor Hills, a United Kingdom-based spring water company, doubled its Infusions range by adding two new flavors to create a strongly branded family of four cans with a matte-pastel look and feel.
Water brand packaged in recyclable aluminum bottles
April 26, 2021
Named after a generation that is entrepreneurial, invites change, seeks connections and wants to be heard, GEN Z Water, Fayetteville, Ark., is shaking up the system.
Richard’s Rainwater has responded to the need to curb single-use plastic by eliminating plastic bottles from its product line by switching to aluminum cans.