Stoli returns to the US market
Spirits company building on longstanding distributor relationships

Stoli Group announced its return to the U.S. market, marking a new chapter for the spirits brand.
With its Chapter 11 restructuring process complete, the company is moving forward with a renewed focus on growth, supported by longstanding distribution partnerships, inventory already positioned in the country and an expanded portfolio of spirits brands, it notes.
Stoli Group has reached a comprehensive settlement with creditors of Stoli Group (USA), New York, resolving previous distribution rights and clearing the way for the company to resume supplying products to the U.S. market. The agreement also addresses remaining inventory and financial obligations, allowing Stoli Group to move forward with its U.S. growth plans, it says.
MHW, Ltd. will serve as importer of record as Stoli Group works with established U.S. wholesale partners, including Empire Merchants in New York and Johnson Brothers. The company also is in discussions with additional distributors, and expects to share further market updates as agreements are finalized.
With inventory already in a U.S. customs bonded warehouse, Stoli Group is positioned to support distributor orders and product availability as sales resume in participating markets. The company is focused on building a consistent, long-term presence across the country, it explains.
“The U.S. has always been an important market for Stoli, and we're eager to share that Stoli is back and better than ever,” said Marina Troyanovskaya, chief commercial officer of Stoli Group, in a statement. “Our products are already here, we have longstanding partners who know our brands, and we're focused on reconnecting with consumers across the country.”
Stoli Group is returning with an expanded U.S. portfolio. In addition to existing products Stoli Vodka and elit Vodka, the brand is expanding the portfolio with five new products: Moskovskaya vodka, Rooster Rojo and KAH tequilas, and The Irishman and Writers’ Tears Irish whiskeys. The lineup also includes Bayou Rum, made in Lacassine, La., which is introducing an updated liquid, packaging and pricing strategy.
Looking ahead, Stoli Group is exploring U.S. production of Stoli flavored vodkas and Stoli Ginger Beer, a new non-alcohol mixer.
“This next chapter is about more than returning to market. It's about giving our partners a broader portfolio, investing in our brands and creating new reasons for consumers to choose Stoli,” Troyanovskaya said. “Our commercial and marketing teams are focused on building momentum in the U.S., with new campaigns planned across key brands.”
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!





