Continuing to premiumize its portfolio, Molson Coors is advancing its offerings in the non-alcohol category.

The company recently announced a strategic partnership with Naked Life, the No. 1 non-alc ready-to-drink (RTD) cocktail company in Australia. The company will bring its products to the U.S. market in 2025. Naked Life provides a better-for-you non-alc cocktail option, transforming classic cocktails and mixed drinks into versions that deliver unmistakable taste without the alcohol, the company says.   

“Consumers want more than just an alternative,” said Kevin Nitz, vice president of non-alc beverage at Molson Coors, in a statement. “They want a sophisticated, great-tasting option that aligns with their lifestyle. Naked Life provides a high-quality non-alc cocktail, delivering an experience of the best alc based versions. After you taste Naked Life, I dare you to believe it’s not a full-strength cocktail.”

Naked Life is crafted with distilled botanicals and designed to deliver the same experience of traditional cocktails, with less than 10 calories in each can and made with natural sweeteners.

Molson Coors will launch Naked Life in the U.S. online and in select retail locations starting in March 2025. The initial will include five of Naked Life’s RTD cocktail varieties, described as the following:

• Mojito: Lightly sparkling, citrusy lime and fresh mint flavors complement the rich brown sugar and rum notes.
• Negroni Spritz: A sweet blend of cherry, lemon and orange extracts combined with the bitters of cinchona and bitter orange.
• Gin and Tonic: Distilled botanicals and extracts of lemon, bitter orange and cinchona top noted with juniper berry.
• Cosmo: Refreshing cranberry paired with zesty lime and top noted with orange liquor notes.
• Margarita: A tart, citrusy and salty experience crafted with lime extract, tequila notes and just the right amount of salt, subtly top noted with a pot-distilled botanical blend.

“The consumer market is shifting and is demanding more low and no-alc options, but the availability of truly great-tasting alternatives has been slow to catch up,” said David Andrews, Naked Life founder, in a statement. “This partnership aligns perfectly with both companies’ goals to innovate and meet the evolving needs of today’s consumers, allowing us to rethink the beverage landscape for the future.”