Company’s partnership with CKBG marks first entry into RTD spirits category
January 26, 2021
Molson Coors Beverage Co., Chicago, announced a partnership with CKBG to distribute Superbird, a 100 percent blue agave tequila-based cocktail. The agreement marks Molson Coors first entry into the premium ready-to-drink (RTD) spirits category and its latest move beyond the beer aisle.
Through an exclusive partnership, Chicago-based Molson Coors Beverage Co. will distribute La Colombe Coffee Roasters' ready-to-drink (RTD) coffee products in the drug and convenience channels through its distribution network in 2021. La Colombe plans to fully transition its distribution for all channels to the Molson Coors network over time.
Alliance will expand Yuengling beers further west for first time in its history
September 15, 2020
D.G. Yuengling & Son Inc., Pottsville, Pa., and Molson Coors Beverage Co., Chicago, have launched a long-term brewing partnership, which will bring Yuengling's beer to millions more people outside of its East Coast footprint. This partnership will allow the distribution of Yuengling beers to expand further west for the first time in history.
Non-alcohol innovation developed in partnership with L.A. Libations
September 9, 2020
As part of its strategic entry into the non-alcohol beverage category, Molson Coors Beverage Co., Chicago, announces the launch of its newest product, HUZZAH Probiotic Seltzer, the first non-alcohol innovation from the company’s emerging growth division.
New creative feature Nicholas Braun dubbing brand a lighter, beer-ish type of beer
December 23, 2019
Miller64, a brand of Chicago-based Molson Coors Brewing Co., is launching a new campaign introducing its Dry-ish January, a movement focused on enjoying a lighter, beer-ish kind of beer this new year. Miller64 is a lighter, beer-ish kind of beer with only 64 calories and 2.8 percent alcohol by volume.
The investment gives Molson Coors a stake in new products launched by L.A. Libations and the agreement gives Molson Coors access to brand creation and building, and consulting/insights services from L.A. Libations.
Global brewer acquires stake in products launched by brand incubator
November 18, 2019
Molson Coors, Chicago, and L.A. Libations, El Segundo, Calif., announced a multiyear partnership that includes a significant minority equity investment by Molson Coors in L.A. Libations as well as category-exclusive access to the company's services. Molson Coors also will hold two seats on the L.A. Libations board.
North American headquarters will move to Chicago office
October 30, 2019
Molson Coors Brewing Co., Denver and Montreal, reported results for the 2019 third quarter and also is announcing a new revitalization plan intended to achieve consistent top-line growth by improving efficiency and unlocking resources to reinvest in the business.
Arbold Palmer Spiked Half & Half to launch in select markets later this year
August 15, 2017
Denver-based Molson Coors Brewing Co. and Hornell Brewing Co. Inc., Woodbury, N.Y., an affiliate of AriZona Beverages, announced a partnership agreement whereby Molson Coors will market and distribute a new flavored malt beverage (FMB) brand, Arnold Palmer Spiked Half & Half, in the United States through its U.S. division, MillerCoors.