As the first day of spring is here, Chicago-based Molson Coors Beverage Co. is giving legal-aged drinkers a new reason to start this weekend on Thursday with the launch of Happy Thursday Raspberry Dragonfruit — the latest drop from Happy Thursday Spiked Refreshers.

Raspberry Dragonfruit is Happy Thursday’s bold spin on the hottest flavors trending with Gen Z drinkers, it says. Inspired by top-selling non-alcohol refreshers, Raspberry Dragonfruit taps into a growing demand among new legal-aged drinkers who crave the flavors they know and love from their favorite fruity coffeehouse beverages, it adds.

“As we expand our non-carbonated flavor lineup, we’re always dialed into the evolving tastes of our 21+ Gen Z drinkers — especially the bold, new flavors they’re craving in the non-carbonated spiked refresher space,” said Zach Paciorek, senior marketing manager at Molson Coors Beverage Co., in a statement. “With the first day of spring falling on a Thursday, it felt like the perfect time to drop our most vibrant flavor yet. With Happy Thursday’s Raspberry Dragonfruit, you don’t need to wait until Friday to embrace that springtime weekend energy.”

Since its 2024 launch, Happy Thursday aims to redefine non-carbonated spiked refreshers with bold, fruit-forward flavors made for any day of the week, it says. Happy Thursday Raspberry Dragonfruit is available to purchase nationwide in 12-packs of 12-ounce cans.