Items Tagged with 'Dragon fruit'

Chicago-based Molson Coors Beverage Co. is giving legal-aged drinkers a new reason to start the weekend on Thursday with the launch of Happy Thursday Raspberry Dragonfruit — the latest drop from Happy Thursday Spiked Refreshers.

ROAR Organic, Bethlehem, Pa., is turning up the flavor with the launch of its new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. ROAR also announced it is teaming up with Plastic Bank.

Health-Ade, the creators of bubbly beverages that support a happy and healthy gut, announced the return of its popular seasonal kombucha flavor: Guava Dragon Fruit.

As health and wellness remains top of mind, brands are turning to exotic fruits to deliver exciting, unique flavor options.

Kové, an alternative craft beverage brand, announced the debut of its new Dragon Fruit Margarita, developed in collaboration with Pitaya Foods. 

Red Bull Energy Drink, a brand of Red Bull USA, unveiled its 2021 Summer Edition Dragon Fruit release.

Although the U.S. Dietary Guidelines encourage Americans to eat more fruit, more than half are traditional options, such as bananas, apples, strawberries and oranges. Yet, as the beverage landscape has gotten more complex and exotic fruits have become more mainstream, consumers are experimenting with exotic fruits, including guaraná, lychee, dragon fruit, tamarind, pomegranate and mango for their exotic appeal, natural sweetness and enhanced, functional capabilities, according to ingredient suppliers.

KeVita Inc. introduced KeVita Master Brew Kombucha.