As health and wellness remains top of mind, brands are turning to exotic fruits to deliver exciting, unique flavor options.

Kové, an alternative craft beverage brand, announced the debut of its new Dragon Fruit Margarita, developed in collaboration with Pitaya Foods. 

Red Bull Energy Drink, a brand of Red Bull USA, unveiled its 2021 Summer Edition Dragon Fruit release.

Although the U.S. Dietary Guidelines encourage Americans to eat more fruit, more than half are traditional options, such as bananas, apples, strawberries and oranges. Yet, as the beverage landscape has gotten more complex and exotic fruits have become more mainstream, consumers are experimenting with exotic fruits, including guaraná, lychee, dragon fruit, tamarind, pomegranate and mango for their exotic appeal, natural sweetness and enhanced, functional capabilities, according to ingredient suppliers.

KeVita Inc. introduced KeVita Master Brew Kombucha.

Through the Pepsi Lipton Tea partnership, a joint venture between PepsiCo and Unilever, Brisk Iced Tea introduced a new product line — Brisk Mate.

Glory Mornin’ Beverages Ibiza now offers its Glory Mornin’ Super Tea nationwide. 

The Absolut vodka brand introduced its sixth limited-edition, city-inspired spirit. The brand also released Absolut Gräpevine, a vodka that combines white grape, dragon fruit and papaya flavors.