Kové, an alternative craft beverage brand, announced the debut of its new Dragon Fruit Margarita, developed in collaboration with Pitaya Foods. With coinciding missions emphasizing the importance of ethical sourcing and sustainability, the like-minded brands teamed up to create a flavor that truly embodies Southern California summer, with fresh tropical dragon fruit, crisp tangy lime and a hint of pineapple, it says. Kové’s Dragon Fruit Margarita offers a “better-for-you” buzz as a beverage that is vegan, gluten-free and made with organic ingredients, it adds. Kové is available for purchase at select bars, restaurants and liquor stores across California, Arizona, Nevada, Colorado and Oregon. The new flavor currently is available for purchase in four-packs of 12-ounce cans for a suggested retail price of $9.99.

Kové, San Diego

Internet: www.drinkkove.com

Distribution: Select markets