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Tequila and mezcal are the hot segments in the spirits category thanks to premium offerings, multicultural consumers and innovative cocktails featuring these agave-based spirits.
Cointreau, a brand of Rémy Cointreau, is entering a new era as it unveils a redesign of its iconic amber bottle in nearly 140 years, which will hit Australian shelves in time for National Margarita Day on Feb. 22. An ode to the history of Maison Cointreau, the new design maintains the recognizable look of the bottle while combining elements of the past, present and future, it says.
Created to put bigger in a smaller package, Big Sipz, a brand of MLP Brands, announced the debut of its signature ready-to-drink (RTD) canned Margaritas in two sizes — offering a higher ABV, it says.
Flying Embers announced its expansion into a new product category with the launch of its new line of ready-to-drink (RTD), Margarita and mojito-style sparkling canned cocktails.
Q Mixers announced an expansion into the non-carbonated mixer category with the debut of two new innovations: Q Spectacular Bloody Mary Mix and Q Spectacular Margarita Mix.