Topo Chico Hard Seltzer announced it’s expanding its portfolio with new innovations in the world of flavored alcohol beverages (FAB) with the launch of Topo Chico Hard. 

The new lineup will include Margarita-inspired FABs, including all-new Topo Chico Hard Margarita FAB variety pack and Topo Chico Hard Margarita MAX FAB with 8% ABV and a bolder flavor, the company says.

Made with real lime juice and added minerals, the new Topo Chico Hard Margarita FAB variety pack offers a smooth, refreshing beverage with a 6% ABV, it notes. The variety pack is available nationwide in a 12-pack of 12-ounce cans, inclusive of the following four flavors:

•    Prickly Pear Margarita: Elements of prickly pear and lime flavors.

•    Tropical Pineapple Margarita: Balance notes of sweet pineapple, coconut and lime flavors.

•    Signature Margarita: Margarita flavor with a balance of sweet and tart lime taste.

•    Strawberry Hibiscus Margarita: Notes of strawberry, floral, hibiscus and lime flavors.

Topo Chico Hard Margarita MAX FAB delivers the refreshment with a bolder flavor and 8% ABV, the company notes. Made with real lime juice and natural flavors, Topo Chico Hard Margarita MAX FAB takes refreshment to new heights, it says. The new offering is now available nationwide in 24-ounce cans, and 16-ounce cans available in select states. 

“Topo Chico Hard is known for delivering refreshment, whether it’s a hot day or with your favorite meal. We’re always looking for ways to give fans something new, and this sentiment rings true with our new full-flavored Margarita flavored alcohol beverage offerings,” said Elizabeth Hitch, vice president of marketing for Above Premium Flavor at Molson Coors Beverage Co., in a statement. “Topo Chico Hard’s Margarita FAB Variety Pack and Margarita MAX FAB are our latest takes on a classic cocktail, and are made with real lime juice, full flavor, and the crisp taste from added minerals that the brand is known for.”

Topo Chico Hard will showcase the new Margarita FAB and Topo Chico Hard Margarita MAX FAB offerings in a new creative campaign that builds on the brand’s “Hello Topo Chico Hard” platform. The new creative started running across socials in early May highlighting Topo Chico Hard Margarita FAB variety pack, Topo Chico Hard Margarita MAX FAB and Topo Chico Hard Seltzer.

www.topochicohardseltzerusa.com