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Beverage NewsBeer

Topo Chico Hard Seltzer to go nationwide in 2022

Expansion follows calls from consumers asking when it’s ‘coming to their market’

Topo Chico Hard Seltzer

(Image courtesy of Molson Coors Beverage Co.)

September 16, 2021

Molson Coors Beverage Co., Chicago, announces Topo Chico Hard Seltzer will officially expand product distribution nationwide starting January 2022. Building on its launch footprint of nine states and seven metro areas, Topo Chico Hard Seltzer will extend its lineup of exotic flavors to consumers in all 50 states.

“Topo Chico Hard Seltzer came out of the gate extremely strong when we launched last spring, so we couldn't be more excited to bring this legendary hard seltzer to people across the country,” said Matt Escalante, senior director of seltzers at Molson Coors, in a statement. “We constantly hear drinkers asking when Topo Chico Hard Seltzer is coming to their market. Now we have an answer for them.”

Inspired by the taste of Topo Chico Mineral Water, Topo Chico Hard Seltzer is crafted with minerals and natural flavors for a crisp, refreshing taste. Topo Chico Hard Seltzer is available in a four-flavor variety pack: Strawberry Guava, Tangy Lemon Lime, Exotic Pineapple, and Tropical Mango. Topo Chico Hard Seltzer also comes in 24-ounce singles in Strawberry Guava and Tangy Lemon Lime, and one 16-ounce single can in Strawberry Guava.

“We have loved to see the positive response from fans to the regional launch of Topo Chico Hard Seltzer from Molson Coors over the past several months,” said Dan White, chief of new revenue streams for Coca-Cola North America Operating Unit. “We are excited that Molson Coors will make Topo Chico Hard Seltzer and other new innovations be made available across the country next year, giving more people the opportunity to try and become fans of this great brand.”

KEYWORDS: distribution deal hard seltzers Topo Chico

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