Virtue Cider launched Mezzo Spritz Blood Orange, a classic Italian cocktail with an American twist, it says. 

As Americans prepare to watch the Super Bowl this coming Sunday, they will be flocking to retail outlets for their food and beverage needs. According to an Insights from New York-based Nielsen titled “The Evolution of Super Bowl Consumption,” the market research firm identified how today’s viewing experience has evolved.

Nielsen details that the female fan base remains substantial, noting that it has held steady at about 46-47 percent of total viewership from Super Bowl XLVII in 2014 to Super Bowl LII in 2018.

Braxton Brewing Co. released Vive Hard Seltzer, a hard seltzer crafted with pure Kentucky artisan water, the company says. 

Briggs Hard Seltzer released its line of hard seltzers in three flavors: Pineapple, Cranberry and Grapefruit.

PRESS launched its premium alcohol seltzer beverage in four flavors: Pomegranate Ginger, Blackberry Hibiscus, Grapefruit Cardamom and Lime Lemongrass.

Henry's Hard Sparkling Water, a brand of Chicago-based MillerCoors, now is available in new 12-ounce slim cans at retailers nationwide.