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Truly Unruly Lemonade

Truly Unruly Hard Lemonade

(Image courtesy of Truly Hard Seltzer)

June 9, 2025

Truly Hard Seltzer, a brand of The Boston Beer Co., dropped its latest innovation: Truly Unruly 8% Lemonade Hard Seltzer. 

This zesty new offering takes the summertime drink— lemonade — and supercharges it with a kick of 8% ABV, the company says. 

“Truly has led the way in hard seltzer innovation since 2016. We know that drinkers are looking toward high ABV and single serve flavors, so we are making lemonade out of an ever-evolving category with our latest release,” said Matt Withington, Truly Hard Seltzer’s senior director of marketing, in a statement. “The all-new Truly Unruly Lemonade aims to give Unruly fans an unexpected twist on a summertime classic that is guaranteed to turn up drinking occasions.”

Available nationwide year-round, Truly Unruly Lemonade is rolling out in four leveled-up lemonade flavors — Bumpin’ Blue Razz, “OG” Original, Punched-Up Pineapple and Wild Pink — available in 12-pack 12-ounce can Truly Unruly Lemonade Mix Packs. Bumpin’ Blue Razz also is available in 24-ounce single serve cans in select locations.

www.trulyhardseltzer.com

KEYWORDS: hard seltzers lemonade Truly Hard Seltzer

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