Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced that as an extension to the Keep It Light campaign, it will help fans to literally “keep it light” this holiday season by covering the utility bills for festive holiday light enthusiasts through its Truly Keep It Light Holiday Edition contest.
In partnership with Zero-G, Truly brings ‘weightless’ drinking pop-up experience
July 10, 2023
Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of the first-ever Zero-G drinking experience with the Truly Zero Gravity Bar. Built inside a specialized Boeing-727 "G-Force One," operated by Zero-G and serving a variety of Truly Hard Seltzers, on board, passengers can drink Truly, while walking across the ceiling, soaring through space, and seeing their Truly cans float before their eyes, it says.
Truly Vodka Soda available in 3 variety packs featuring real fruit juice, premium flavors
May 31, 2023
The Boston Beer Co.’s Truly Hard Seltzer, an innovator in the hard seltzer category, reintroduced its first spirits-based seltzer as Truly Vodka Soda. Rolling out now in time for the summer season, Truly Vodka Soda combines six-times-distilled vodka, real fruit juice and premium flavors, it says.
Truly Vodka Seltzer is made with premium, 6-times-distilled vodka and real fruit juice
October 5, 2022
Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four flavors: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.
Truly Poolside Variety Pack features cocktail-inspired flavors
May 2, 2022
Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of its new, limited-edition Truly Poolside Variety Pack inspired by Grammy award-winning pop star Dua Lipa. The limited-edition pack from Truly features four new summer cocktail-inspired flavors including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style.
Truly Hard Seltzer released its Truly Holiday Party Pack. The festive variety pack features four cocktail-inspired flavors: Cran Orange Sparkler, Pomegranate Ginger Fizz, Holiday Sangria Style and Spiked Apple Spice.
Truly LA slated to open in 2022 in downtown Los Angeles
October 1, 2021
Truly’s new seltzer taproom will offer drinkers and culture seekers innovative flavors that push traditional seltzer boundaries, as well as a menu of light bites. Truly LA, also will feature live entertainment from up-and-coming musicians, comedians and artists, the company says.