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Home » Keywords: » Truly Hard Seltzer

Items Tagged with 'Truly Hard Seltzer'

ARTICLES

Truly No Shade Just Tea

Truly Hard Seltzer, reality star JaNa Craig announce collab

Limited-edition No Shade, Just Tea hard seltzer reimagines a fan-favorite
Staff Beverage Industry
September 17, 2025

The flavor captures JaNa Craig’s refreshing spirit as she sets out on a fresh new chapter, the brand says.


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Truly Pool Party Variety Pack

Truly Hard Seltzer unveils limited-edition Pool Party Variety Pack

‘Truly Rain Check’ program awards consumers $20 Venmo payment for Fourth of July weekend
Staff Beverage Industry
June 18, 2025

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, unveiled its “Truly Rain Check” program in time for the Fourth of July weekend. Truly will cover fans’ next Truly Pool Party Variety Pack — the brand’s new limited-edition summer lineup, it says. 


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Truly Unruly Hard Lemonade

Truly Unruly Lemonade

June 9, 2025

Truly Hard Seltzer, a brand of The Boston Beer Co., dropped its latest innovation: Truly Unruly 8% Lemonade Hard Seltzer. 


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Truly Brunch Pack

Truly Hard Seltzer introduces Brunch Pack

October 11, 2024

Truly Hard Seltzer is gearing up for fall festivities by dropping an all-new Truly Hard Seltzer Brunch Pack to help consumers brunch from anywhere. This limited-edition pack will be sold nationwide through the end of the year, while supplies last.


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SimplySpikedCranberry_1170.jpg

Hard seltzers bubbling with innovation

Brands add new products ahead of National Hard Seltzer Day
Chloe Alverson
Chloe Alverson
September 18, 2024

Ahead of National Hard Seltzer Day on Sept. 20, here are a few new products shaking things up in the seltzer category.


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TrulyTequilaSoda.png

Truly Hard Seltzer’s Tequila Soda

April 1, 2024

Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda. 


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Truly hot wing-inspired seltzer

Truly Hard Seltzer spices up game day with hot wing-inspired seltzer

Limited-edition seltzer to launch before Super Bowl
January 25, 2024

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., is bringing the OG snack of football watch parties — hot wings — to both fans and cans with the launch of its-first-ever Hot Wing Sauce Hard Seltzer. 


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Truly_KeepItLight_Holiday.png

Truly Hard Seltzer unveils ‘Keep It Light Holiday Edition’ contest

Grand-prize winner to receive an energy-efficient display for the 2024 holiday season
Staff Beverage Industry
November 29, 2023

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced that as an extension to the Keep It Light campaign, it will help fans to literally “keep it light” this holiday season by covering the utility bills for festive holiday light enthusiasts through its Truly Keep It Light Holiday Edition contest. 


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Truly_ZeroGravityBar.png

Truly Hard Seltzer unveils one-of-a-kind Zero Gravity Bar

In partnership with Zero-G, Truly brings ‘weightless’ drinking pop-up experience
July 10, 2023

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of the first-ever Zero-G drinking experience with the Truly Zero Gravity Bar. Built inside a specialized Boeing-727 "G-Force One," operated by Zero-G and serving a variety of Truly Hard Seltzers, on board, passengers can drink Truly, while walking across the ceiling, soaring through space, and seeing their Truly cans float before their eyes, it says. 



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TrulyVodkaSoda.jpg

Truly Hard Seltzer reintroduces spirits-based seltzer brand

Truly Vodka Soda available in 3 variety packs featuring real fruit juice, premium flavors
May 31, 2023

The Boston Beer Co.’s Truly Hard Seltzer, an innovator in the hard seltzer category, reintroduced its first spirits-based seltzer as Truly Vodka Soda. Rolling out now in time for the summer season, Truly Vodka Soda combines six-times-distilled vodka, real fruit juice and premium flavors, it says.


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More Articles Tagged with 'Truly Hard Seltzer'
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