Following up on last holiday season's popular hard seltzer variety pack, Truly Hard Seltzer announced the return of its Holiday Party Pack with two flavors from 2021 and two new flavors.

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four flavors: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.

The campaign features Truly’s newest fans: fruit flies. The fruit flies are a fun way to showcase how Truly’s are produced with real fruit juice, the company says.

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of its new, limited-edition Truly Poolside Variety Pack inspired by Grammy award-winning pop star Dua Lipa. The limited-edition pack from Truly features four new summer cocktail-inspired flavors including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style.

Truly Hard Seltzer released its Truly Holiday Party Pack. The festive variety pack features four cocktail-inspired flavors: Cran Orange Sparkler, Pomegranate Ginger Fizz, Holiday Sangria Style and Spiked Apple Spice. 

Truly’s new seltzer taproom will offer drinkers and culture seekers innovative flavors that push traditional seltzer boundaries, as well as a menu of light bites. Truly LA, also will feature live entertainment from up-and-coming musicians, comedians and artists, the company says.

Chicago-based Beam Suntory and The Boston Beer Co., Boston, have formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments. 

Truly Hard Seltzer, a brand of The Boston Beer Co., announced the launch of Truly Punch Hard Seltzer. 

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of Truly Punch Hard Seltzer, a new variety pack that blends the familiarity of traditional punch with fruit flavors for a juicy, punchy hard seltzer experience, the company says.

Truly Hard Seltzer, a brand of The Boston Beer Co., launched Truly Extra Hard Seltzer, a hard seltzer with an 8 percent alcohol by volume.